Leveraging Merchandise as Part of Your Brand Strategy

Training Provided by Brand Activation Consulting, LLC Millions of dollars are spent every year on branded merchandise, but most companies are not integrating this merchandise into their stratgic marketing and and branding vision effectively. Breakout's one day Brand Activation Workshop will teach you to incorporate your branded merchandise into your existing or prospective PR and advertising campaigns. We will show you creative ways to draw your customersin, and we'll teach you to measure customer response to your efforts.

Leveraging Merchandise as Part of Your Brand Strategy Brand Activation
Leveraging Merchandise as Part of Your Brand Strategy
Training Outline

8: 30-8: 45: Introduction of Attendees
8: 45-9: 00: Facilitator Background / Topic Discussion

9: 00-9: 30: Segment One
Share your experiences and knowledge about branded merchandise
o Examples: Good & Bad
o Perception of branded merchandise/ promotional products
o How is it being used in this room?
9: 30-10: 00: Segment Two
- Branded Merchandise Defined
o What is it?
o Where is it used?
o How is it used?
o Who uses it?
o Why use it?
o How do I measure its ROI (Return on Investment)
o Case Studies
o Re-Cap & Follow-up
10: 00-10: 15: Break / Q&A
10: 15-11: 00: Segments 3 & 4
- What is it?
o Definition of Branded Merchandise
o Product Category by importance
o Senses (each attendee table has bag of product)
o Facilitator reviews and discusses value of each product respective to brand activation
o Case Study presented on 1 of 5 products (entertain attendee input/ Facilitator prepared with own case study)
o Position it has amongst traditional advertising mediums
11: 00-Noon: Segment 5
- Where is it used?
o Environmental (office, car, person, room at home or college, retail, all around us facilitator shows environmental slides)
o B2B, B2C, B2E
o Input from attendees

Noon-1pm: Lunch
- Industry Video with client testimonials

1: 15 2: 30: Segment 6 & 7
- How is it used? Motivate person to take an action (examples handed out at each attendee table)
o Give-Aways and what works (go to outline hand-out)
o Leave Behinds
o Dimensional Direct Mailing
o On-pack promotion
o GWP (Magazine, TV, Radio)
o On-spot recognition (team building, employee incentive, other examples?)
o Loyalty Program (B-day program, Anniversary program, Retirement, Customer)

2: 30-3: 45: Segment 8
- Ideation Session
- Why use it?
o Create your own promotion that incorporates all 5 senses and motivates recipient to take an action
o Back to our senses (bag of products with promotional scenario)
Smells good, tastes good, Feels good, Sounds good, Looks good
o Hand-out Rally Towels Extend, Activate, Engage, and Celebrate

3: 45 4: 00: Break / Q&A

4: 00- 5: 30: Segment 9 & 10
- Review Ideations Session
o Brand Affinity Nike, Intel, and Starbucks
o Amongst your customer to
Extend
Activate
Engage
Affinity
- ROI
o How do we measure?
o How many impressions does a hat and shirt receive when worn in a day? (Hats and shirts embroidered with company s logo handed out to attendees)

Conclusion:
Success stories handed out
Re-Cap: Who, What, Where, Why, and How
Quote from book
Book to take away: Creative

About The Training Provider: Brand Activation Consulting, LLC