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Provided by: Meirc Training and Consulting Marketing for Better Results - DubaiSales |
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Certificate Program
Provided by Meirc Training and Consulting
By the end of the program, participants will be able to:
Define the nature and concept of marketing in a competitive environment.
Understand the process of planning for marketing activities.
Apply the techniques used in assessing market opportunities
Gather information necessary for implementing successful marketing strategies.
Understand the implications of the 4Ps in marketing.
Related Jobs or Careers: Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel.
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Marketing for Better Results - Dubai
The Marketing Concept
Historical Development
Basic Functions
A New Approach to Marketing
The Process of Strategic Planning in Marketing
The Marketing Mission
Objectives and Goals
Strategic Alternatives
Business Situation Analysis
Market Segmentation
Steps in Market Segmentation
Market Targeting and Product Positioning
Total Product Concept
Life Cycle Concept
Product Branding and Positioning
Developing Effective Pricing Strategies
Factors Affecting Pricing
Price Setting Methods
Organizing and Managing the Distribution Channel
Kinds of Distribution Channels
Choosing the Best Channel
Developing an Effective Promotion Strategy
Advertising Objectives and Components
Developing Effective Sales Promotions
Direct Sales Techniques
SPIN Model
The Marketing Research Process
Types of Market Research
Elements of Desk and Field Research
Historical Development
Basic Functions
A New Approach to Marketing
The Process of Strategic Planning in Marketing
The Marketing Mission
Objectives and Goals
Strategic Alternatives
Business Situation Analysis
Market Segmentation
Steps in Market Segmentation
Market Targeting and Product Positioning
Total Product Concept
Life Cycle Concept
Product Branding and Positioning
Developing Effective Pricing Strategies
Factors Affecting Pricing
Price Setting Methods
Organizing and Managing the Distribution Channel
Kinds of Distribution Channels
Choosing the Best Channel
Developing an Effective Promotion Strategy
Advertising Objectives and Components
Developing Effective Sales Promotions
Direct Sales Techniques
SPIN Model
The Marketing Research Process
Types of Market Research
Elements of Desk and Field Research
About The Training Provider: Meirc Training and Consulting
Meirc Training and Consulting - Meirc Training and Consulting offers a comprehensive range of training courses in Dubai and executive training in Dubai and outside the UAE in regions which include the Middle East, North Africa and Europe. Meirc has expertise in wide areas as follows:
Leadership and Management,
Interpersonal Skills,
Communication Skills,
Business Writing,
Human Resources Management,
Training and...
