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Provided by: Lorman Education Services How To Write A Response-Producing Sales Letter |
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- [Buy Now!]
What about your sales letters? How well does your copy connect? How happy are you with the response you re getting? Want to do better? Of course you do!
So join us for an informative and fun session as top direct mail copywriter Ernest Nicastro shows you How to Write a Response-Producing Sales Letter. Loaded with actionable sales letter tips, this teleconference will arm you and your business with powerful, proven pointers for making every letter you write more readable, more effective, more profitable.
Among the many valuable takeaways from this session, you ll learn (1) Rules for writing copy that gets read and responded to (2) How long your sales letter should be in order to optimize response (3) What you must do to become your customer or prospect and why you must do it (4) Specific word choices that will make a difference in response (5) One simple thing you must do with every sales letter you write in order to maximize readability and response.
Plus, your questions.
In addition, Ernest will share details from several case studies, including (a) How an inexpensive self-mailer sales letter pulled a 5% response rate (b) How one company s series of uniquely delivered sales letters generated a 14% response rate, and new accounts with 5% of the people they mailed (c) How a commercial photographer s dimensional mail piece got him face-to-face meetings with 51% of the people he targeted.
Get in the know. Get the knowledge and know-how to make your mail multiply leads and sales. Register today for How To Write A Response-Producing Sales Letter.
SPECIAL BONUS
Positive Response Customer Retention & Business Development Program - a $59.95 value, yours FREE. Created by Positive Response principal and copywriter Ernest Nicastro, this program includes the heart-warming and well-received Happy Thanksgiving Letter. (One client liked this letter so much he insisted on paying Ernest for the rights to use it with his company s employees and customers.)
Program includes -
1. Attention-grabbing Thank-You Letter.
2. The feel good Ask For The Referral Letter.
3. The no buyer s remorse After The Sale Follow-Up Letter.
4. (2) No special reason Customer Appreciation Letters.
5. The buck stops here President s Welcome Letter.
6. The get valuable feedback that will make you more successful Survey Cover Letter.
7. The keep the business coming New Sales Rep Introduction Letter.
8. The beat the Holiday rush Happy Thanksgiving Letter.
9. Thank you letter for high-tech companies.
A $59.95 value, this ten-letter package is yours free when you register and attend this program.
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Training
Provided by Lorman Education Services
How To Write A Response-Producing Sales Letter
I. Proper Preparation Prevents Poor Performance
A. Know Your Product or Service and Its FABs
B. Know Your Customer/Prospect What Motivates Them?
C. The One Group in Your Company You Must Talk to Before Crafting Your Letter
D. Direct Mail Marketing s Three-Legged Stool: Without All Three Your Effort Won t Stand up
II. How to Capture Attention and Keep Your Reader Involved
A. 5 Deadly Sales Letter Mistakes You Must Avoid
B. Surviving Your Make or Break Moment of Truth and Making the Most of It
C. Tips for Making Your Sales Letter Attractive to Look at and Easy to Read
III. Additional Pointers for Sales Letter Success
A. How to Play the Q Card for Winning Results
B. Steal Smart, It Worked for Picasso
C. Choice Words on Word Choice: Lessons From Lincoln, Twain and Others
D. Making the Most of Your Last Shot: Crafting an Effective P.S.
A. Know Your Product or Service and Its FABs
B. Know Your Customer/Prospect What Motivates Them?
C. The One Group in Your Company You Must Talk to Before Crafting Your Letter
D. Direct Mail Marketing s Three-Legged Stool: Without All Three Your Effort Won t Stand up
II. How to Capture Attention and Keep Your Reader Involved
A. 5 Deadly Sales Letter Mistakes You Must Avoid
B. Surviving Your Make or Break Moment of Truth and Making the Most of It
C. Tips for Making Your Sales Letter Attractive to Look at and Easy to Read
III. Additional Pointers for Sales Letter Success
A. How to Play the Q Card for Winning Results
B. Steal Smart, It Worked for Picasso
C. Choice Words on Word Choice: Lessons From Lincoln, Twain and Others
D. Making the Most of Your Last Shot: Crafting an Effective P.S.
About The Training Provider: Lorman Education Services
Lorman Education Services - Lorman Education is dedicated to providing cost-effective training opportunities that meet the needs of our members and enhance their skills, knowledge, and competencies.
Please use Priority Code 16175 when registering.
Lorman Education Services began offering continuing education seminars in 1987.
Lorman Education is dedicated to providing cost-effective training opportunities that...
