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Provided by: PQM Solutions Introduction to BLUE OCEAN STRATEGYStrategy |
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Training
Provided by PQM Solutions
Blue Ocean Strategy is the systematic pursuit of new market and new demand creation through the simultaneous pursuit of higher value and lower cost. It is called Blue Ocean because it is about the creating unknown market space where you do not compete head-to-head against the competition but rather out compete them by creating new markets where no competition exists.
a Introduction to Blue Ocean Strategya will provide participants with a basic introduction to the concept, tools, and methodologies behind Blue Ocean Strategy / Value Innovation.
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Introduction to BLUE OCEAN STRATEGY
Claimable under the SBL Scheme
Overseas delegate package include
FREE airport transfer & 5 star Hotel stay
Blue Ocean Strategy is the systematic pursuit of new market and new demand creation through the simultaneous pursuit of higher value and lower cost. It is called Blue Ocean because it is about the creating unknown market space where you do not compete head-to-head against the competition but rather out compete them by creating new markets where no competition exists. The book, Blue Ocean Strategy, by Professor W. Chan Kim & Ren e Mauborgne, has become an international bestseller, with over one million copies sold in its first year and published in 41 languages, a record for Harvard Business School Press.
Introduction to Blue Ocean Strategy will provide participants with a basic introduction to the concept, tools, and methodologies behind Blue Ocean Strategy / Value Innovation. During this daylong program, participants will:
* Be introduced to the Blue Ocean Strategy theory and its underlying strategic logic - Value Innovation. Participants will also create an assessment of the relevance of Blue Ocean Strategy to their organizations
* Be introduced to the Blue Ocean Strategy tool box of analytical tools, frameworks, and methodologies through hands-on experience in breakout groups.
* Learn how Blue Ocean Strategy can be applied to a wide range of decisions including broad strategic initiatives.
WHY THIS BOS PROGRAM
Many non-BOS-certified management consultants and professors are offering BOS courses, but why learn from these sources when you can learn from Jason Hunter, an acclaimed expert in the field of Blue Ocean Strategy and Value Innovation. Jason s contribution to the Blue Ocean Strategy by W. Chan Kim & Ren e Mauborgne is documented in the International Best Seller.
WORKSHOP LEADERS
The workshop will be lead by Jason Hunter together with experienced experts from the UCSI Blue Ocean Strategy Regional Centre. As the Director of Training for the Regional Centre, and a former INSEAD Blue Ocean Strategy Institute Executive Fellow and Director of Training for the Blue Ocean Strategy Network, Mr. Hunter has provided strategic counsel and executive development to some of the world s most recognizable organizations including KPMG, Pearson PLC, Toshiba, CVS Pharmacies, IBM, Syngenta, Danone, SAP, US State Department, and the World Bank.
A passionate lecturer, he has taught Blue Ocean Strategy at many of the world s leading business schools and corporate campuses in Europe, Asia, and North America. Jason is an acclaimed expert in the field of Blue Ocean Strategy and Value Innovation, and has consulted across most industrial sectors, successfully creating breakthrough business ideas using this highly regarded strategy formulation and execution methodology. Prior to joining the BOS Regional Centre, Mr. Hunter has worked with INSEAD, Blue Ocean Strategy Network, Global Business Network - Europe, Strategos Institute, the London School of Economics, and Columbia University.
WORKSHOP DELIVERABLES
Participants will:
* Learn how Blue Ocean Strategy is put into action in their businesses with practical, hands-on tools and methodologies.
* Learn how to wake up their organizations to the need for change and explore options on how to quickly and effectively create a blunt understanding of their businesses in value innovation terms.
* Learn the family of blue ocean strategy/ value innovation tools and methodologies including PMS Map, Strategy Canvas, Buyer Experience Cycle, Six Paths Framework providing insights into how to unlock the possibility of creating new markets.
* Learn the process of aligning utility, price and cost propositions as they identify strategic options that dramatically raise customer utility while achieving lower costs for the company.
COURSE STRUCTURE
Using a combination of interactive lectures and presentations, small group exercises, and learning by doing , participants will gain the primary building blocks to begin integrating Blue Ocean Strategy into their business environment.
COURSE OUTLINE
9: 00 AM 12: 00 PM
Through a series of interactive lectures, participants will be introduced to the blue ocean strategy theory, and its underlying strategic logic: value innovation. They will learn the BOS core principles and methodology through interactive lectures and discussions. Lastly, they will create an assessment of the relevance of BOS to their organization.
* What are the underlying principles of blue ocean strategy/ value innovation?
* How does the process, frameworks, and methodology unlock creativity?
* How do I know that it is right for my organization?
12: 00 PM - 1: 00 PM
Lunch Break
1: 00 PM 5: 00PM
Through group work, lectures, and Q&A sessions participants will be introduced to the BOS tool box of analytical tools, frameworks, and methodologies through hands-on experience in breakout groups. They will learn how blue ocean strategy can be applied to a wide range of decisions including broad strategic initiatives. These exercises will illustrate the various insights that can be drawn from the process and will provide a platform for further individual and team-based explorations.
* What are the analytical tools and frameworks underpinning blue ocean strategy?
* How does the four step process maximize opportunities while minimizing risks?
* What is the context and relationship between each of the tools and the steps in the process?
Additional Information
Overseas delegate package include FREE airport transfer & 5 star Hotel stay, workshop organization costs, document bags, writing materials, refreshments, lunches, and certificates of attendance.
Overseas delegate package include
FREE airport transfer & 5 star Hotel stay
Blue Ocean Strategy is the systematic pursuit of new market and new demand creation through the simultaneous pursuit of higher value and lower cost. It is called Blue Ocean because it is about the creating unknown market space where you do not compete head-to-head against the competition but rather out compete them by creating new markets where no competition exists. The book, Blue Ocean Strategy, by Professor W. Chan Kim & Ren e Mauborgne, has become an international bestseller, with over one million copies sold in its first year and published in 41 languages, a record for Harvard Business School Press.
Introduction to Blue Ocean Strategy will provide participants with a basic introduction to the concept, tools, and methodologies behind Blue Ocean Strategy / Value Innovation. During this daylong program, participants will:
* Be introduced to the Blue Ocean Strategy theory and its underlying strategic logic - Value Innovation. Participants will also create an assessment of the relevance of Blue Ocean Strategy to their organizations
* Be introduced to the Blue Ocean Strategy tool box of analytical tools, frameworks, and methodologies through hands-on experience in breakout groups.
* Learn how Blue Ocean Strategy can be applied to a wide range of decisions including broad strategic initiatives.
WHY THIS BOS PROGRAM
Many non-BOS-certified management consultants and professors are offering BOS courses, but why learn from these sources when you can learn from Jason Hunter, an acclaimed expert in the field of Blue Ocean Strategy and Value Innovation. Jason s contribution to the Blue Ocean Strategy by W. Chan Kim & Ren e Mauborgne is documented in the International Best Seller.
WORKSHOP LEADERS
The workshop will be lead by Jason Hunter together with experienced experts from the UCSI Blue Ocean Strategy Regional Centre. As the Director of Training for the Regional Centre, and a former INSEAD Blue Ocean Strategy Institute Executive Fellow and Director of Training for the Blue Ocean Strategy Network, Mr. Hunter has provided strategic counsel and executive development to some of the world s most recognizable organizations including KPMG, Pearson PLC, Toshiba, CVS Pharmacies, IBM, Syngenta, Danone, SAP, US State Department, and the World Bank.
A passionate lecturer, he has taught Blue Ocean Strategy at many of the world s leading business schools and corporate campuses in Europe, Asia, and North America. Jason is an acclaimed expert in the field of Blue Ocean Strategy and Value Innovation, and has consulted across most industrial sectors, successfully creating breakthrough business ideas using this highly regarded strategy formulation and execution methodology. Prior to joining the BOS Regional Centre, Mr. Hunter has worked with INSEAD, Blue Ocean Strategy Network, Global Business Network - Europe, Strategos Institute, the London School of Economics, and Columbia University.
WORKSHOP DELIVERABLES
Participants will:
* Learn how Blue Ocean Strategy is put into action in their businesses with practical, hands-on tools and methodologies.
* Learn how to wake up their organizations to the need for change and explore options on how to quickly and effectively create a blunt understanding of their businesses in value innovation terms.
* Learn the family of blue ocean strategy/ value innovation tools and methodologies including PMS Map, Strategy Canvas, Buyer Experience Cycle, Six Paths Framework providing insights into how to unlock the possibility of creating new markets.
* Learn the process of aligning utility, price and cost propositions as they identify strategic options that dramatically raise customer utility while achieving lower costs for the company.
COURSE STRUCTURE
Using a combination of interactive lectures and presentations, small group exercises, and learning by doing , participants will gain the primary building blocks to begin integrating Blue Ocean Strategy into their business environment.
COURSE OUTLINE
9: 00 AM 12: 00 PM
Through a series of interactive lectures, participants will be introduced to the blue ocean strategy theory, and its underlying strategic logic: value innovation. They will learn the BOS core principles and methodology through interactive lectures and discussions. Lastly, they will create an assessment of the relevance of BOS to their organization.
* What are the underlying principles of blue ocean strategy/ value innovation?
* How does the process, frameworks, and methodology unlock creativity?
* How do I know that it is right for my organization?
12: 00 PM - 1: 00 PM
Lunch Break
1: 00 PM 5: 00PM
Through group work, lectures, and Q&A sessions participants will be introduced to the BOS tool box of analytical tools, frameworks, and methodologies through hands-on experience in breakout groups. They will learn how blue ocean strategy can be applied to a wide range of decisions including broad strategic initiatives. These exercises will illustrate the various insights that can be drawn from the process and will provide a platform for further individual and team-based explorations.
* What are the analytical tools and frameworks underpinning blue ocean strategy?
* How does the four step process maximize opportunities while minimizing risks?
* What is the context and relationship between each of the tools and the steps in the process?
Additional Information
Overseas delegate package include FREE airport transfer & 5 star Hotel stay, workshop organization costs, document bags, writing materials, refreshments, lunches, and certificates of attendance.
About The Training Provider: PQM Solutions
PQM Solutions - Provider of world class performance improvement programs for executives and managers in all industry sectors via seminars, workshops and conferences. We offer both public and private programs. Our vision is to be the preferred provider of performance improvement solutions and programs. Our mission is to provide affordable opportunities of performance improvement to individuals and organizations...
