Advanced Public Relations - Public Relations

Certificate Program Provided by Meirc Training and Consulting Practice the key communication skills and techniques which are essential for performing their public relations duties. Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization. Play an active role in supporting the image and reputation of the organization.

Advanced Public Relations - Public Relations Public Relations in a Changing Environment
The Origin and Development of PR
Definitions, Scope and Objectives
New Roles and Perspectives
The Role of Public Relations in Building the Image of the Organization
The Functions of Public Relations
Planning, Organizing and Controlling the Activities of Public Relations
Public Relations Position in the Organization
Main Qualities of Public Relations Professionals
Public Relations and Communication
Verbal Communication Media
Written Communication Media
Evaluating and Selecting the Most Appropriate Medium
Non Verbal Communication
The Role of PR Professionals in Dealing with Difficult Personalities
Key Public Relations Skills
Writing and Presenting Public Relations Reports, News Items, Press Releases, Letters and Memoranda
Translating and Editing Statements, Articles, and Management Circulars
Press Conferences
Preparing a Press Release
Conducting a Press Conference
Preparing the Press Clippings

About The Training Provider: Meirc Training and Consulting

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