The Essentials of Data Mining and Predictive Modeling for Internet and Direct Marketers

Certificate Program Provided by Rapid Progress Marketing and Modeling, LLC DESCRIPTION "Data Mining and Predictive Modeling" are intertwined buzzwords that wea ve all heard. And perhaps youa re not quite sure what they mean or how they differ. While this is an incredibly important question to answer, the even more vital question is, "How do I make them meaningful?" This course addresses all of these questions in detail. Though frequently thought of in terms of algorithms or software packages, successful Data Mining and Predictive Modeling efforts are far more encompassing. These are disciplined processes requiring knowledge, skills and the orchestration of critical steps. To the extent that an enterprise understands and masters the complete scope of these processes, that enterprise will positively grow levels of profitability. Conversely, a lack of understanding or poor implementation can create disastrous effects. This instructor-led course defines the "how-toa s" and "why's" of data mining and predictive and it does so in an objective, meaningful manner that's not full of "tech-speak". Equally important, it will help you identify and eliminate damaging process pitfalls and weak links. And it gives you all of this information within a repeatable, methodical framework that you can turn into profitable actions upon completion of the course. "The Essentials" is the most current and comprehensive introductory data mining and predictive modeling course you'll find anywhere. If you're looking for the one professional training course that delivers the most, this is it. In fact, we guarantee it. WHAT YOU'LL ACHIEVE Through "The Essentials", you'll receive an A-Z education covering everything from the definition of objectives, strategy development, model development and implementation to tracking and evaluation of results. You'll learn how to diagnose and prescribe methodologies to match your needs. And you'll learn the leading and most successful data mining and modeling techniques and "best practices" as well as little known secrets and state-of-the-art ways to boost performance. HOW YOU'LL BENEFIT What you will minimally learn from this course: * What Data Mining and Predictive Modeling are, how theya re different, and how they interconnect * Best Practices involved with the Data Mining and Predictive Modeling processes * Key sources and types of data, why theya re important, and how to leverage them * Techniques to prepare and transform data for greater impact * Red flag problems you will encounter and how to deal with them * Important data mining techniques used to mine for actionable patterns in your data * Various predictive modeling algorithms and how to prescribe their application * How to develop a model (includes an in-class exercise) * How to financially evaluate, test, implement and monitor performance ADDITIONAL BENEFITS "The Essentials" provides you with a 100% money-back satisfaction guarantee. In addition: * Attendees will receive comprehensive a course manual, complete with references (some say this alone is worth the price) * Receive "Advanced" training at more than half-off the Regular Price when you bundle it with "The Essentials" * Receive an additional $100 off your total with full payment one month prior to course dates * Every training course attendee will receive a $50 Visa gift card * Enjoy a catered lunch that will be provided on each day of your seminar * Each attending organization will receive two hours of free follow-up phone advisory (a $500 value) WHO SHOULD ATTEND/ REQUIREMENTS As an introductory course for IT and marketing executives, practitioners, and strategists, a familiarity with basic statistics and technology is helpful but is not required. We will give you everything you need to know ... and more. COURSE OFFERINGS AND DATES The Essentials of Data Mining and Predictive modeling will offered in the following locations during 2009: * Feb 23-24 at Tampa Bay, FL * Apr 20-21 at Dallas, TX * Jun 08-09 at Atlanta, GA * Aug 03-04 at Miami, FL * Oct 05-06 at Houston, TX * Nov 02-03 at Tampa Bay, FL This course is also offered onsite for your company or as a sponsored offering for your company's clients and prospects. And we offer additional courses in planning as well as internet marketing and direct marketing, both for small and large businesses.

The Essentials of Data Mining and Predictive Modeling for Internet and Direct Marketers DAY 1 - MORNING SESSION

• Introduction
• Data Mining and Predictive Modeling Defined
• The Process (Best Practice)
• The Ontology (or Nature) of Data and Why It s Important
  • Types of Data
  • Data Levels
  • Internal Data
  • External Sources
    • Compiled
    • Geodemographics
• The Critical Role of Data Preparation
  • Data Hygiene
  • Matching and Consolidation
  • Sampling
  • Training and Testing Data

DAY 1 - AFTERNOON SESSION

• Data Mining and Exploratory Analytics
  • Essential Statistics and Visualization
  • Drill Down Methodologies
    • Contingency Tables
    • Classification Trees
• Data Transformations for Greater Accuracy
• How to Deal Missing Values in Data
• How to Identify and Treat Outliers in Your Data
• Artificial Neural Networks (ANN s)
  • What they are
  • How they work
  • Applications

DAY 2 - MORNING SESSION

• Regression Analysis and Applications
  • Multiple Regression
  • Logistic Regression
• Evaluating Model Effectiveness
  • Modeling Red Flags
  • Dashboard Statistics
  • Gains Charts
  • Model Testing
• Implementing Models (Best Practice)
• Ongoing Model Tracking (Best Practice)

DAY 2 - AFTERNOON SESSION

• Team Model Building Exercise (Hands on)
  • Exploratory Evaluation
  • Transformations
  • Model Specification
• Model Evaluation
  • Advanced Analytics Overview
  • Factor Analysis
  • Cluster Analysis
  • Discriminant Analysis
  • Multinomial Methods
• Important Trends on the Forefront of Data Mining and Predictive Modeling

About The Training Provider: Rapid Progress Marketing and Modeling, LLC

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