Advanced Data Mining and Predictive Modeling for Internet and Direct Marketers

Certificate Program Provided by Rapid Progress Marketing and Modeling, LLC DESCRIPTION "Advanced" data mining and predictive modeling dives into the more sophisticated data mining and modeling techniques that an increasing number of enterprises are employing to generate huge impacts on their bottom lines, whether it be through the internet or through direct marketing channels. Long gone are the days when data was scarce. In the modern world, wea re drowning in data and ita s growing deeper at a dizzying pace a every second a around the clock a exponentially! We not only have greater data depth, we also have greater data breadth with respect to the multiplying number of data items available to us. And the sources of data have evolved to include new ones, like the vast enormity of the World Wide Web. Data no longer exclusively exists in a structured fashion. Similarly, it no longer largely comes to us a we can electronically go to it if we know where and how to find and mine it. Data is also no longer largely quantitative; ita s becoming more and more qualitative with each passing moment. It is ever-evolving and the imperatives for deriving valuable meaning from it today a right now! a will create the difference between success and failure for many enterprises. Our Advanced course picks up where the fundamentals in our Essentials course left off. Ita s the perfect complement for those wanting to take full advantage of state-of-the-art practices in data mining and modeling. With this course, you will become intimate with the more advanced and powerful methods to effectively find, manage, and mine rich veins of information that are increasingly becoming available to you. WHAT YOU'LL ACHIEVE In Advanced training, you'll be taken to the forefront of what's happening in data mining and predictive modeling. You'll be introduced to the latest methodologies and techniques that can more effectively help you mine large volumes of data and growing numbers of data items. You'll also learn how to tap into new sources of data that can have a large impact on your business. And you'll learn new algorithms that can more effectively help you find hidden and profitable data patterns as well as how to use pattern projections to increase your business effectiveness. HOW YOUa LL BENEFIT What you will minimally learn from this course: * Web and text data mining techniques you can employ to gain new insights to power your profits * Ways to turn qualitative text and web data into quantitative data to lift modeling and mining results * Advanced methodologies to reveal, understand, and capitalize on previously hidden data patterns * Multiple leading-edge algorithms needed for varying types of problem solving and how to prescribe them * How to go from drowning in large quantities of correlated data items to downing them for extra points * Ways to uncover important associations across varying groups of items and how to turn this into money * Knowledge discovery methods you can use to understand categorical data drivers and how to predict * Latest a How toa sa for developing models that are transportable across environments and the Internet * Methodologies you can apply to any model-building exercise to ensure even greater modeling accuracy ADDITIONAL BENEFITS Advanced Data Mining and Predictive Modeling provides you with a 100% money-back satisfaction guarantee. In addition: * Attendees will receive comprehensive a course manual, complete with references (some say this alone is worth the price) * Receive "Advanced" training at more than half-off the Regular Price when you bundle it with "The Essentials" * Receive an additional $100 off your total with full payment one month prior to course dates * Every training course attendee will receive a $50 Visa gift card * Enjoy a catered lunch that will be provided on each day of your seminar * Each attending organization will receive two hours of free follow-up phone advisory (a $500 value) WHO SHOULD ATTEND/ REQUIREMENTS This course is recommended for IT and marketing executives, internet marketers, direct marketers, practitioners, and strategists. The course is designed for those who're seeking to profitably grow their capabilities via more potent direct and internet marketing analytics, those who're already heavily involved, and for practitioners. No prior experience is needed but it you may want to attend our complementary "Essentials" course that will be hosted two days prior to Advanced training. COURSE OFFERINGS AND DATES Advanced Data Mining and Predictive Modeling will offered at the following locations during 2009: * Feb 25-26 at Tampa Bay, FL * Apr 22-23 at Dallas, TX * Jun 10-11 at Atlanta, GA * Aug 05-06 at Miami, FL * Oct 07-08 at Houston, TX * Nov 04-05 at Tampa Bay, FL Advanced training is also offered onsite for your company or as a sponsored offering for your company's clients and prospects. And we offer additional courses in planning as well as internet marketing and direct marketing, both for small and large businesses.

Advanced Data Mining and Predictive Modeling for Internet and Direct Marketers DAY 1 - MORNING SESSION

• Introduction
• Staying on the Cutting Edge without Bleeding: The Importance Of Where We re At & Keeping Up
  • New Solutions Create New Problems
  • New Problems Demand New Solutions
• Methods And Applications
  • Predictive vs. Descriptive
  • Supervised vs. Unsupervised
• Data Overload: Solving Dimensional Problems
  • Principle Component / Factor Analysis
  • Artificial Neural Networks

DAY 1 - AFTERNOON SESSION

• Association Analysis: How to Identify Important Connections Among Things That May Be Different
  • Market Basket Analysis
  • Sequential Pattern Mining
• Supervised Methods: How To Identify Key Differentiators for Known Categories Of Things And How To Capitalize Through Inference
  • Multinomial CHAID (Tree Analysis)
  • Discriminant Analysis
  • Multinomial Logistic Regression

DAY 2 - MORNING SESSION

• Unsupervised Methods: How To Discover Previously Unknown Categories of Things in Data, Understand What Drives The Differences, and Learn How to Capitalize on this New Knowledge
  • Hierarchical Cluster Analysis
  • K-Means Cluster Analysis
  • Self Organizing Maps
• Alternative and Supplemental Methods
  • RFM Methodologies
  • Geodemographics

DAY 2 - AFTERNOON SESSION

• Web Data and Text Mining: How to Augment and Supercharge Quantitative Modeling and Data Mining Efforts with Qualitative Information
• How to Improve Modeling and Mining Accuracy
  • Review of Traditional Methods
  • Boosting
  • Bagging
  • Ensemble Modeling
• Improving Model Transportability through PMML (Predictive Modeling Markup Language)

About The Training Provider: Rapid Progress Marketing and Modeling, LLC

More Data Mining and Predictive Modeling Training from Rapid Progress Marketing and Modeling, LLC

• The Essentials of Data Mining and Predictive Modeling for Internet and Direct Marketers