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Provided by: Meirc Training and Consulting Certified Marketing Professional - Sales and MarketingSales Engineer Skills |
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Certificate Program
Provided by Meirc Training and Consulting
Understand the marketing framework of a business organization.
Focus on best practices, tools and models to implement an effective marketing and sales management system.
Emphasize planning and executing advanced marketing strategies.
Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
Related Jobs or Careers: Marketing staff and executives wishing to know more about the vital role that marketing plays in organizations
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Certified Marketing Professional - Sales and Marketing
Marketing Concepts
Evolution of the Marketing Concept
Relationship between Marketing and Selling
Scope of Marketing Management - Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort
Marketing Strategy
Competitive Analysis and Product Positioning
Market Segmentation and Product Differentiation
Advertising And Distribution
Understanding the Communication Process
Major Advertising Decisions, Aida and the Buyer-Readiness Stages, Type of Media Research and Selection, Copy Illustration and Message Design
The Sales Promotion Mix; Push Versus Pull Strategies
Physical Distribution and Channels of Distribution; Emerging Trends of Direct Marketing
Managing Product Life Cycles
Introducing the Product Life Cycle Concept (PLC)
Product and Promotion Mix Strategies Across the Stages of the PLC
Analysis of a Relative Market Share Matrix
Personal Selling and Sales Force Management
Understanding the Sales Function
The Role and Skills of the Sales Manager
Analyzing and Qualifying Accounts
Management of the Sales Force
The New Selling Model
Consumer Behavior and Market Research
The Field of Consumer Behavior
Motivation, Perception, Attitudes, Social Classes, and Group Influences
Methodology of Marketing Research: Selection and Formulation of Problems, Design of Research, Collection of Data, Analysis and Interpretation, Recommendations
Evolution of the Marketing Concept
Relationship between Marketing and Selling
Scope of Marketing Management - Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort
Marketing Strategy
Competitive Analysis and Product Positioning
Market Segmentation and Product Differentiation
Advertising And Distribution
Understanding the Communication Process
Major Advertising Decisions, Aida and the Buyer-Readiness Stages, Type of Media Research and Selection, Copy Illustration and Message Design
The Sales Promotion Mix; Push Versus Pull Strategies
Physical Distribution and Channels of Distribution; Emerging Trends of Direct Marketing
Managing Product Life Cycles
Introducing the Product Life Cycle Concept (PLC)
Product and Promotion Mix Strategies Across the Stages of the PLC
Analysis of a Relative Market Share Matrix
Personal Selling and Sales Force Management
Understanding the Sales Function
The Role and Skills of the Sales Manager
Analyzing and Qualifying Accounts
Management of the Sales Force
The New Selling Model
Consumer Behavior and Market Research
The Field of Consumer Behavior
Motivation, Perception, Attitudes, Social Classes, and Group Influences
Methodology of Marketing Research: Selection and Formulation of Problems, Design of Research, Collection of Data, Analysis and Interpretation, Recommendations
About The Training Provider: Meirc Training and Consulting
Meirc Training and Consulting - Meirc Training and Consulting offers a comprehensive range of training courses in Dubai and executive training in Dubai and outside the UAE in regions which include the Middle East, North Africa and Europe. Meirc has expertise in wide areas as follows:
Leadership and Management,
Interpersonal Skills,
Communication Skills,
Business Writing,
Human Resources Management,
Training and...
