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Provided by: Meirc Training and Consulting Brand Management From Concept to Equity - Sales and MarketingSales Engineer Skills |
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Certificate Program
Provided by Meirc Training and Consulting
Have their organization, product or service succeed through careful attention to brand imperatives.
Build a fully aligned, brand-focused operation.
Measure brand equity, track it and maximize it.
Avoid the dangers and pitfalls of ignoring the laws of branding.
Related Jobs or Careers: All those involved in decisions and actions impacting the health of the brand. It is also of direct interest to marketing groups
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Brand Management From Concept to Equity - Sales and Marketing
Definitions and Concepts
Is Branding the New Marketing?
B2C, B2B and B2B2C
Brand Architecture
Brand Equity
Definitions of Brand Equity
Measuring Brand Value
Building a Winning Brand
Positioning Fundamentals
Brand Promise and Organizational Alignment
Strength through Simplicity
The Laws of Branding (Al Ries)
The Brand and the Customer
Customer Loyalty
Customer Segments: The Core and the Followers
Monitoring Brand Health: Focus Groups and Surveys
The Challenges of Branding
Cash, Consistency and Clutter: Breaking through the Bombardment
Designing Brand Identity
Brand Identity and Branding Signals
Perception
Name, Logo and More
Is Branding the New Marketing?
B2C, B2B and B2B2C
Brand Architecture
Brand Equity
Definitions of Brand Equity
Measuring Brand Value
Building a Winning Brand
Positioning Fundamentals
Brand Promise and Organizational Alignment
Strength through Simplicity
The Laws of Branding (Al Ries)
The Brand and the Customer
Customer Loyalty
Customer Segments: The Core and the Followers
Monitoring Brand Health: Focus Groups and Surveys
The Challenges of Branding
Cash, Consistency and Clutter: Breaking through the Bombardment
Designing Brand Identity
Brand Identity and Branding Signals
Perception
Name, Logo and More
About The Training Provider: Meirc Training and Consulting
Meirc Training and Consulting - Meirc Training and Consulting offers a comprehensive range of training courses in Dubai and executive training in Dubai and outside the UAE in regions which include the Middle East, North Africa and Europe. Meirc has expertise in wide areas as follows:
Leadership and Management,
Interpersonal Skills,
Communication Skills,
Business Writing,
Human Resources Management,
Training and...
