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Provided by: SETTEC Strategic Brand ManagementBusiness and Management Skills |
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Certificate Program
Provided by SETTEC
Market Behavior
Brand Management
Brand Strategy
Performance Measurement
Case Studies / Projects
Related Awards, Degrees or Certifications: Strategic Brand Management
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Strategic Brand Management
I: Market Behavior
* Know Your Market: Industry Demand & Market-Shares Mapping
* Consumer Buying Behavior: Ranges & Types
* SWOT Analysis
II: Brand Management
* Brands & Products Differentiation: The
Equity/ Perception Theory
* The 4 Ps Concept Overview
* Formulating the Market Offer
III: Brand Strategy
* Formulating the Market Offer (Continued)
* Product line Management
* Dual/ Multiple Brand Strategy
IV: Performance Measurement
* Importance of information management data base
* Business Performance Analysis & Results stewardship
* Case Study Preparation
V: Case Studies / Projects
* Developing Brand Strategy for different case studies
* Presentations & Group discussions
* Training Session Recap/ Wrap-up
* Know Your Market: Industry Demand & Market-Shares Mapping
* Consumer Buying Behavior: Ranges & Types
* SWOT Analysis
II: Brand Management
* Brands & Products Differentiation: The
Equity/ Perception Theory
* The 4 Ps Concept Overview
* Formulating the Market Offer
III: Brand Strategy
* Formulating the Market Offer (Continued)
* Product line Management
* Dual/ Multiple Brand Strategy
IV: Performance Measurement
* Importance of information management data base
* Business Performance Analysis & Results stewardship
* Case Study Preparation
V: Case Studies / Projects
* Developing Brand Strategy for different case studies
* Presentations & Group discussions
* Training Session Recap/ Wrap-up
About The Training Provider: SETTEC
SETTEC - SETTEC is considered today one of the biggest training firms in Egypt and the Arab Region. Its accumulated experience of more than 10 years and a commitment to its key values to strive for customer satisfaction, employee motivation, innovation strength, and successful partnership in everything the company does, has positioned SETTEC as a unique and desired training firm for the international...
