Essential Marketing Skills for Non-Marketers
Business and Management Skills
Consumer is the central dimension of any business and Marketing being the direct custodian of consumer and customer becomes the leading indicators of the entire value chain of any organization. This moves the organization to concept of a integrated marketinga ™ and it is often said that all departments should a think customera ™, a feel customera ™ and perform as per the needs of customers.
This one day workshop is targeted to develop the understanding of basic processes of marketing and sales functions amongst members of departments who are directly not involved in looking after the customer but should indirectly be involved. The clear understanding of these processes will help the organization to build a a customer orienteda ™ and a market drivinga ™ support system essential to deliver results and delight to customer in the entire value chain of the business.
This one day workshop is targeted to develop the understanding of basic processes of marketing and sales functions amongst members of departments who are directly not involved in looking after the customer but should indirectly be involved. The clear understanding of these processes will help the organization to build a a customer orienteda ™ and a market drivinga ™ support system essential to deliver results and delight to customer in the entire value chain of the business.
Related Jobs or Careers: *Middle and Senior Managers (exclude marketing and sales; i-e, production, finance, logistics, planning, human resource, informa
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Training
Provided by Learningminds!
Essential Marketing Skills for Non-Marketers
Course Contents:
* "Marketing" from Strategic and Operational angles
* Marketing Segmentation as a tool for innovation and continuous customer consultation
* Balanced product portfolio and the role of product proliferation in diluting the brand power
* Mechanism and concepts behind pricing new products
* Strategic and operational philosophy of channel management
Course Benefits:
* Functional activities to customer processes
* Competitive advantages for customer s value
* Development of customer focused employee attitude
* Creating an optimal level of interface management to excel
* Linking operational excellence to customer intimacy
* Importance of segmentation, new products needs to create production flexibility
* Understanding investment requirement from the point of view of a balanced product portfolio management
* Assessing impact of wrong pricing decision on bottom line of the company
* "Marketing" from Strategic and Operational angles
* Marketing Segmentation as a tool for innovation and continuous customer consultation
* Balanced product portfolio and the role of product proliferation in diluting the brand power
* Mechanism and concepts behind pricing new products
* Strategic and operational philosophy of channel management
Course Benefits:
* Functional activities to customer processes
* Competitive advantages for customer s value
* Development of customer focused employee attitude
* Creating an optimal level of interface management to excel
* Linking operational excellence to customer intimacy
* Importance of segmentation, new products needs to create production flexibility
* Understanding investment requirement from the point of view of a balanced product portfolio management
* Assessing impact of wrong pricing decision on bottom line of the company
About The Training Provider: Learningminds!
Learningminds! - LEARNINGMINDS is a corporate learning solution company, providing training and consultancy solutions to companies, within & outside Pakistan.
Our services have already been utilized by the country s leading organizations. LEARNINGMINDS is committed to providing our customers with a product and service of highest standard.
While deepening our reach in the national learning market,...
