Demand Planning and Forecasting for CPG One-Day Seminar
Business and Management Skills
Training
Provided by Demand Planning, LLC
You will learn to...
- Understand the unique characteristics of Demand Planning for CPG
- Work the Mechanics of Forecast Modeling
- Leverage Time Series Models and Exponential smoothing
- Formulate accurate baseline models
- Calculate Demand Metrics and perform Model Diagnostics
- Utilize retail data to increase the accuracy of your forecasts
- Appreciate the Dynamics of Retail and channel inventory
- Derive the total supply chain forecast using Account Based Forecasting
- Set up a consensus demand planning process
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Demand Planning and Forecasting for CPG One-Day Seminar
Consumer Packaged Goods companies are faced with a changing retail landscape dominated by a few large retailers and higher uncertainty from consumer preferences and retail promotional policies. Just a few of your customers can exert a great influence on your planning, logistics and execution processes. However, the large retail customers have also created the infrastructure and the technology that provides consumer and retail shelf take-away data plus enhanced visibility into the inventory positions at both store as well as warehouse. The key is for the CPG companies to leverage both consumption data and inventory data to create accurate demand plans.
Companies seeking forecasting accuracy improvement are faced with a number of issues such as:
Data availability (especially Point Of Sale or channel data) and accuracy
Lack of internal demand communication to enhance accuracy
Inappropriate processes and tools for promotional forecasting
Frequent, unexpected events effecting planners assumptions and models
In this Tutorial workshop, we will illustrate the methodology to address challenges specific to
CPG Demand Planning:
1. How can customer inventory and POS data be leveraged into creating accurate customer
demand plans?
2. How are the principles of Account Based Forecasting (ABF) used to create the total supply chain forecast for manufacturing?
3. Why is event modeling important for CPG companies, and how should the impact of promotional events be captured in your forecast models?
This workshop will also explain the process to create a demand-driven pull forecast that incorporates the effects of changes in market, consumption patterns, and inventory cycles to model a supply chain forecast.
We take on the challenges and work through the mechanics of obtaining and using retailer data and syndicated POS data from sources like Nielsen s and IRI. If you are using Wal-Mart Retail Link or Target Partners Online data, this will be a productive workshop that helps you build the analytics to create the correct forecasts.
Companies seeking forecasting accuracy improvement are faced with a number of issues such as:
Data availability (especially Point Of Sale or channel data) and accuracy
Lack of internal demand communication to enhance accuracy
Inappropriate processes and tools for promotional forecasting
Frequent, unexpected events effecting planners assumptions and models
In this Tutorial workshop, we will illustrate the methodology to address challenges specific to
CPG Demand Planning:
1. How can customer inventory and POS data be leveraged into creating accurate customer
demand plans?
2. How are the principles of Account Based Forecasting (ABF) used to create the total supply chain forecast for manufacturing?
3. Why is event modeling important for CPG companies, and how should the impact of promotional events be captured in your forecast models?
This workshop will also explain the process to create a demand-driven pull forecast that incorporates the effects of changes in market, consumption patterns, and inventory cycles to model a supply chain forecast.
We take on the challenges and work through the mechanics of obtaining and using retailer data and syndicated POS data from sources like Nielsen s and IRI. If you are using Wal-Mart Retail Link or Target Partners Online data, this will be a productive workshop that helps you build the analytics to create the correct forecasts.
About The Training Provider: Demand Planning, LLC
Demand Planning, LLC - Demand Planning, LLC specializes in Business Process and Strategy consulting in the areas of Demand Management and Sales and Operations Planning for medium-sized businesses. Based in Woburn, MA, the firm also offers a variety of training services in Forecasting, Planning and Supply Chain management. We offer on-site hosted workshops, training seminars, webinars on current topics as well as a...
