|
Provided by: Pitman Training Centre London Marketing Management - BTEC Unit Level 5Marketing |
 |
Training
Provided by Pitman Training Centre London
This unit is made up of 3 modules (see descriptions below) which can be taken as stand-alone subjects or which can form part of our BTEC Diploma, Certificate & Award In Management Studies.
The whole unit is usually completed in 38-60 study hours.
You can start your studies whenever you wish and you can study at times to suit you as the modules are delivered online.
There is so much to tell you about this powerful, comprehensive management course that you'll benefit from an in-depth conversation with one of our professional Course Advisors.
Related Awards, Degrees or Certifications: BTEC Unit, Level 5, Management Studies
Related Jobs or Careers: Marketing Management
|
|
||||||||||||||
Marketing Management - BTEC Unit Level 5
Module 1 - Marketing Principles and Practices. (Approx 15 20 hrs)
Everyone has heard of marketing but what actually is it? This module will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
Includes:
What is Marketing?
Principles of Marketing
Marketing Practices
Module 2 - Marketing Mix. (Approx 15 25 hrs)
The module will enable you to understand key marketing tools, such as market research. You will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.
Includes:
The Role of Market Research
The Role of the Marketing Mix
Product
Price
Place
Promotion
The 7 P s
Module 3 - Strategies. (Approx 8 15 hrs)
Learn the skills needed for implementing marketing plans. It will also provide you with skills needed to recommend and justify appropriate and cost effective implementation strategies for the achievement of specific marketing objectives. Take this module in order to gain a basic understanding of the role of strategy in an organisation s development; gain an insight into why some organisation lose sight of their purpose and the effect that this has on their future prospects; identify a basic framework within which strategic decisions are made. The module will also suggest a framework for strategic decision making; look at traditional and emerging strategies. It will also guide you in planning your approach and effective use of resources.
Includes:
Strategies
Planning
Everyone has heard of marketing but what actually is it? This module will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
Includes:
What is Marketing?
Principles of Marketing
Marketing Practices
Module 2 - Marketing Mix. (Approx 15 25 hrs)
The module will enable you to understand key marketing tools, such as market research. You will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.
Includes:
The Role of Market Research
The Role of the Marketing Mix
Product
Price
Place
Promotion
The 7 P s
Module 3 - Strategies. (Approx 8 15 hrs)
Learn the skills needed for implementing marketing plans. It will also provide you with skills needed to recommend and justify appropriate and cost effective implementation strategies for the achievement of specific marketing objectives. Take this module in order to gain a basic understanding of the role of strategy in an organisation s development; gain an insight into why some organisation lose sight of their purpose and the effect that this has on their future prospects; identify a basic framework within which strategic decisions are made. The module will also suggest a framework for strategic decision making; look at traditional and emerging strategies. It will also guide you in planning your approach and effective use of resources.
Includes:
Strategies
Planning
About The Training Provider: Pitman Training Centre London
Pitman Training Centre London - We are Pitman Training London (High Holborn and Notting Hill), silver award winners of the "Best Learning Centre" category in the National IT Training Awards. We're also a Microsoft IT Academy We provide executive pa courses, legal secretarial courses, medical secretary training, secretarial skills, touch typing, shorthand, bookkeeping and Sage courses, payroll training, courses in Word,...
