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Provided by: Pitman Training Centre Notting Hill Marketing Management BTEC Level 5 UnitMarketing |
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This unit is made up of 3 modules (see descriptions below) which can be taken as stand-alone subjects or which can form part of our BTEC Diploma, Certificate & Award In Management Studies.
The whole unit is usually completed in 38-60 study hours.
You can start your studies whenever you wish and you can study at times to suit you as the modules are delivered online.
There is so much to tell you about this powerful, comprehensive management course that you'll benefit from an in-depth conversation with one of our professional Course Advisors.
The whole unit is usually completed in 38-60 study hours.
You can start your studies whenever you wish and you can study at times to suit you as the modules are delivered online.
There is so much to tell you about this powerful, comprehensive management course that you'll benefit from an in-depth conversation with one of our professional Course Advisors.
Related Awards, Degrees or Certifications: BTEC Level 5 Unit Management Studies
Related Jobs or Careers: Marketing Management
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Training
Provided by Pitman Training Centre Notting Hill
- T asked: PLEASE SEND ME THE REGISTRATION PERIODS AND AMOUNTS ATTACHED TO THE COURSE. REGARDS THEMBA
Marketing Management BTEC Level 5 Unit
What Is Covered.
Module 1 - Marketing Principles and Practices. (Approx 15 20 hrs)
Everyone has heard of marketing but what actually is it? This module will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
Includes:
What is Marketing?
Principles of Marketing
Marketing Practices
Module 2 - Marketing Mix. (Approx 15 25 hrs)
The module will enable you to understand key marketing tools, such as market research. You will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.
Includes:
The Role of Market Research
The Role of the Marketing Mix
Product
Price
Place
Promotion
The 7 P s
Module 3 - Strategies. (Approx 8 15 hrs)
Learn the skills needed for implementing marketing plans. It will also provide you with skills needed to recommend and justify appropriate and cost effective implementation strategies for the achievement of specific marketing objectives. Take this module in order to gain a basic understanding of the role of strategy in an organisation s development; gain an insight into why some organisation lose sight of their purpose and the effect that this has on their future prospects; identify a basic framework within which strategic decisions are made. The module will also suggest a framework for strategic decision making; look at traditional and emerging strategies. It will also guide you in planning your approach and effective use of resources.
Includes:
Strategies
Planning
Module 1 - Marketing Principles and Practices. (Approx 15 20 hrs)
Everyone has heard of marketing but what actually is it? This module will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
Includes:
What is Marketing?
Principles of Marketing
Marketing Practices
Module 2 - Marketing Mix. (Approx 15 25 hrs)
The module will enable you to understand key marketing tools, such as market research. You will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.
Includes:
The Role of Market Research
The Role of the Marketing Mix
Product
Price
Place
Promotion
The 7 P s
Module 3 - Strategies. (Approx 8 15 hrs)
Learn the skills needed for implementing marketing plans. It will also provide you with skills needed to recommend and justify appropriate and cost effective implementation strategies for the achievement of specific marketing objectives. Take this module in order to gain a basic understanding of the role of strategy in an organisation s development; gain an insight into why some organisation lose sight of their purpose and the effect that this has on their future prospects; identify a basic framework within which strategic decisions are made. The module will also suggest a framework for strategic decision making; look at traditional and emerging strategies. It will also guide you in planning your approach and effective use of resources.
Includes:
Strategies
Planning
About The Training Provider: Pitman Training Centre Notting Hill
Pitman Training Centre Notting Hill - Famous for nearly 200 years for our shorthand method, Pitman Training is the longest-established private provider of secretarial, office and bookkeeping skills in the UK, offering nationally recognised qualifications.
We welcome students of all levels, from beginners to experts and many of our students are from overseas, so we're used to supporting people with English as a second or third...
