Media Planning and Buying
Advertising
Training
Provided by Paragon Media Inc
Our Media Planning & Buying program consists of the following modules, each a half-day in length:
Module #1 - Terms & Concepts
Module #2 - Media Profiles (TV, the Internet, Radio, Magazines, Newspapers, Out-of-home)
Module #3 - Plan Development/ Media Selection
Module #4 - Media Buying
Module #5 - Internet Media Planning & Buying 101
Module #6 - Internet Media Planning & Buying 201
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Media Planning and Buying
This 6-module program (each a half-day, for which you can sign up individually) for advertisers, media sales reps, ad agencies and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms & concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected & purchased.
About The Training Provider: Paragon Media Inc
Paragon Media Inc - Paragon Media Inc. is a media training company that offers a full range of media/ marketing training and consulting services for those in advertising.
Paragon's training programs have sharpened the skills of a broad range of participants from the most junior to top management. Graduates of our programs bring a higher degree of knowledge, sophistication and creativity to their jobs. We are...
