Training
Provided by Business Expert Webinars
Secrets to
Using This
Forgotten,
Yet Effective,
Marketing Tool
Internet marketing is a glitzy marketing approach that has caused many marketing professionals to forget about tried-and-true direct mail marketing campaigns. While direct mail may lack luster, it is still shown to be an effective marketing tool even more so than
Internet marketing. According to a recent
DMA study, direct mail marketing yields a higher direct order conversion rate than email marketing. The key is to learn how to structure a cost-effective direct mail campaign that generates a strong return-on-investment.
Shannon
Kavanaugh, master marketer and founder of
Go-To-Market Strategies, helps marketing professionals leverage the power of direct mail. She presents strategies that teach you how to design an effective direct mail campaign with supporting metrics that show a return-on-investment. Shannon teaches you the keys to using direct mail as a key part of your overall marketing strategy without it being a budget-buster.
In this webinar, you'll learn how to:
Develop an effective direct mail strategy
Select the right lists to reach the right prospects
Identify the right direct mail vehicle postcard, letter, or package
Leverage creative in the design of your campaigns
Reduce costs and maximize the investment in each campaign
Track the results and focus on the metrics that matter
As an added bonus, you'll receive the Go-To Market Strategies ROI calculator for direct mail campaigns.
As the President and founder of Go-To-Market Strategies, Shannon Kavanaugh has over 18 years of experience in sales and marketing of products and services in the high-tech and manufacturing industries. She is responsible for the strategic direction and management of the Seattle-based sales and marketing resource center, is an author of sales and marketing articles, frequently speaks on sales and marketing topics nationwide, and holds a BA from the University of Washington.
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
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| Training Presented in: | English |
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