Should You Write a Business Book?

Training Provided by Business Expert Webinars What Every Potential Author Should Know Before Writing a Single Word As any published author will tell you, writing a book will help grow your business. But writing a book can consume massive amounts of time, cost a lot of money, and distract you from the business of serving your clients. Before jumping on the book-writing bandwagon, discover the questions to ask to determine whether it s the right move for you. Ken Lizotte, thought leader and author of five books, has helped over 50 business experts become published authors. He brings clarity to the nebulous publishing world by helping his clients make informed decisions. To become a successful author without negatively impacting your business, there are strategic choices and important decisions to make. Ken serves as your tour guide, walking you through the publishing process. In this webinar, you will learn: How to select a book topic that best positions your expertise Secret techniques for effectively writing your manuscript to save you time and money Pros and cons of the different publishing methods so you can select the best path What publishers look for in a business book and how to best approach them Customized 'business-building' book promotion strategies As an added bonus, you ll receive Ken's eBook, 'The Expert's Edge Primer,' containing highlights from his book, published by McGraw-Hill, and a tool to help you implement the teachings from this webinar. Ken Lizotte CMC is author of The Expert s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill) which explores how consultants, business owners, entrepreneurs, attorneys, professional servcies firms, expert professionals and entire companies can position themselves as thoughtleaders in their field and industry. Ken demonstrates in his book how thoughtleading offers superior competitive advantages, higher career satisfaction and... increased income! Founder and Chief Imaginative Officer (CIO) of emerson consulting group inc. (Concord MA) which specializes in transforming experts into thoughtleaders, Ken speaks to business grous and conferences on such topics as getting published, staying creativie, work/family balance and career success. He s an active member of IMC USA, co-founder of the National Writers Union, a seminar leader since 1996 at Harvard University's Extension School and former columnist for the American Management Association. Contact Ken at or via or via his website: To learn more about his book, visit

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