Training
Provided by Business Expert Webinars
Learn how to reach this powerful, niche market segment
According to the
Selig Center for
Economic Growth, the gay and lesbian market is the
3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a new revenue stream for your company and your traditional marketing approach will not work with this audience.
Laurence
Bernstein, founder of
BC3 Strategies and author of multiple global marketing studies on the gay and lesbian market segment, has helped numerous major companies develop their marketing strategy to reach this population. He teaches you the keys to successfully attracting this community to your brand and educates you on the needs of this group. You will feel informed, educated, and empowered to develop a compelling marketing strategy to successfully reach the gay and lesbian market segment.
In this webinar, you'll learn how to:
Determine if your company is well-positioned to attract the gay and lesbian community
Prepare the business case for pursuing this market segment
Position your message so it is relevant for this market and leads to action
Frame your offering to attract this rapidly growing group
Reach the media as a marketing campaign strategy for this community
As an added bonus, you'll receive
Laurence's two white papers on how to effectively market to the gay and lesbian community.
Laurence Bernstein is the founder of The Bay Charles Consulting Company (BC3). He has been a leading proponent of the "new order of differentiation" and has written and lectured on the subject of experiential branding and intrinsic/extrinsic research methodologies in Canada, the US, Europe and China.
He has held senior positions with global communication companies, including Saatchi and Saatchi, Young and Rubicam and TBWA Chiat Day. He founded BC3 in 1998. Today he conducts strategy development and consumer research projects around the world.
Laurence has developed a number of techniques that enable deeper, empathetic understanding of consumers, including psychological and anthropologic systems.
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
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| Training Presented in: | English |
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