Training
Provided by Business Expert Webinars
Use e-marketing to increase qualified leads and shorten sales cycles.
According to
Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results.
Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or if to raise their hands based on information they find valuable. With sales cycles lengthening, more interactions and higher credibility are required. If nurturing programs are off key, your investment in lead generation can be wasted.
Ardath
Albee, author of the upcoming book,
E-Marketing Strategies for the
Complex Sale, and founder of Marketing Interactions,
Inc., helps companies design nurturing programs to actively engage leads at all stages of their buying process. By delivering high-value information at the right time, her clients dramatically increase the production of qualified, sales-ready leads up to 375% during a recent project. 'Sticky' nurturing programs stimulate a dialogue that elevates your company s credibility as a trusted, strategic partner with every interaction, escalating the odds of being chosen when your leads are ready to buy.
In this webinar, you ll discover:
A framework for creating 'sticky' nurturing programs.
How to sync marketing content with lead priorities.
Interactive methods to move leads to sales readiness.
How to expand your reach to influence stakeholders.
Proof nurturing works!
Ardath Albee, CEO and B2B Strategist of Marketing Interactions, Inc, helps B2B companies with complex sales increase and quantify marketing effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Her clients experience results like an increased 375% of sales-ready leads in 8 months which translate into millions of dollars added to sales pipelines. But, marketing isn't just about generating new demand. Ardath helps clients re-engage customers and build loyalty that adds longevity to customer relationships.
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
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| Training Presented in: | English |
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