Training
Provided by Business Expert Webinars
Uncover the
Secrets About
Your Customer's
Buying Habits
You've heard it before. It's much more costly to find a new customer than to expand the buying relationship with an existing one. While the concept is not new or revolutionary, most companies don't know what drives their customers to buy, and what else they can sell them. Worse yet, they leave the door wide-open for their competitors to steal their customers. Leveraging your customer base could be the low-hanging fruit to grow your revenue quickly and exponentially especially during difficult economic times.
Laurence
Bernstein,
30-year marketing expert and founder of
BC3 Strategies, helps marketing professionals analyze the needs of their customers for both retention and growth. He teaches you the secrets to uncovering your customers' needs, wants, and desires and using that knowledge to develop a marketing strategy. You will discover how to pinpoint what drives your customers to buy from you and how to motivate them to buy more!
In this webinar, you'll learn how to:
Identify the right customer data points to measure and analyze
Prepare a research brief that defines the scope of the customer research initiative
Design and use online surveys to gather customer data
Solicit honest customer feedback using comment cards or email
Determine when you need an outside research source and how to select the right one
Analyze the data to develop an effective customer marketing campaign
As an added bonus, you'll receive
Laurence's white paper titled 'Meeting
Customer Needs' to help you implement the teachings from this webinar.
Laurence Bernstein is the founder of Protean Strategies, a member of The Bay Charles Consulting Group. He has been a leader in the field of branding and marekt research for over twenty years. He has has written and lectured on the subject of experiential branding and innovative research methodologies in Canada, the US, Europe and China.
He has held senior positions with global communication companies, including Saatchi and Saatchi, Young and Rubicam and TBWA Chiat Day. He founded his company in 1998. Today he conducts strategy development and consumer research projects around the world.
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
|
| Training Presented in: | English |
|
