Training
Provided by Business Expert Webinars
How to
Personalize E-Marketing to
Attract Inbound
Demand
Buyers are only finding content relevant to their needs 42% of the time.
If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is
King, the perception of value lies squarely with your leads. Without segmentation, ensuring relevance is unlikely making the achievement of those imperatives tougher than it needs to be.
Ardath
Albee, author of the upcoming book,
E-Marketing Strategies for The Complex
Sale and founder of Marketing Interactions, Inc., helps companies attract specific audiences with segmentation strategies that help engage prospects throughout their buying process. She ll show you how targeted messaging offers benefits beyond personalizing communications to your house list. In this new age of 'social' interaction, marketers who leverage niche markets are effectively engaging a wider range of prospects than ever before. And, increased demand is the result.
In this webinar, you'll learn:
An iterative strategy for using segmentation to drive demand.
How to reach and engage buyers where they spend their time online.
Methods to easily facilitate content development for multiple segments.
How to integrate 'social' interactions with marketing programs to attract leads.
Ardath Albee, CEO and B2B Strategist of Marketing Interactions, Inc, helps B2B companies with complex sales increase and quantify marketing effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Her clients experience results like an increased 375% of sales-ready leads in 8 months which translate into millions of dollars added to sales pipelines. But, marketing isn't just about generating new demand. Ardath helps clients re-engage customers and build loyalty that adds longevity to customer relationships.
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
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| Training Presented in: | English |
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