Training
Provided by Business Expert Webinars
Build a
Loyal Following and
Keep Business
Flowing
Most consultants live by the feast or famine rule except those who master database cultivation and relationship building. Your email list is the lifeblood of your business and it takes proper care and feeding to generate revenue. Promote too much, people unsubscribe. Promote too little and you get no business from the campaign. Those who have mastered the science of database cultivation and growth aren t feeling the pain of the economy. What is the right strategy to develop business from your existing clients while continuing to grow your email list?
Ken
Lizotte, author of 'The
Expert s
Edge:
Become the
Go-To Authority People Turn to Every Time,' helps entrepreneurs and consultants create a loyal client base while generating a steady stream of new prospects. He'll teach relationship management strategies to build your list and use email to cultivate profitable relationships. Discover how to grow your business while avoiding boom-and-bust revenue cycles.
In this webinar, you will learn how to:
Create a marketing process to grow your business based on thought-leadership principles
Implement simple, yet effective, email database building practices
Ensure that enthusiastic word of mouth is spread continually and to the right people
Systemize your relationships with clients, prospects and referral sources so business keeps flowing
As an added bonus, you'll receive Ken's eBook 'The Expert Edge Primer,' containing highlights from his book to help you implement the teachings from this webinar.
Ken Lizotte CMC is author of The Expert s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill) which explores how consultants, business owners, entrepreneurs, attorneys, professional servcies firms, expert professionals and entire companies can position themselves as thoughtleaders in their field and industry. Ken demonstrates in his book how thoughtleading offers superior competitive advantages, higher career satisfaction and... increased income!
Founder and Chief Imaginative Officer (CIO) of emerson consulting group inc. (Concord MA) which specializes in transforming experts into thoughtleaders, Ken speaks to business grous and conferences on such topics as getting published, staying creativie, work/family balance and career success. He s an active member of IMC USA, co-founder of the National Writers Union, a seminar leader since 1996 at Harvard University's Extension School and former columnist for the American Management Association.
Contact Ken at or via or via his website: To learn more about his book, visit
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
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| Training Presented in: | English |
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