Training
Provided by Business Expert Webinars
Sales
Enablement Drives
Revenue Growth
PACE research finds that salespeople only spend 23% of their time actually selling.
Salespeople spend too much time in early-stage lead generation instead of late-stage selling. They clamor for more qualified leads, but only follow up with about 30% of the leads marketing provides. With budgets tightening and sales cycles lengthening, companies can t afford to waste dollars marketing spends on lead generation or have their sales productivity stall. Without marketing and sales alignment, the cost of sales will continue to rise.
Ardath
Albee, author of the upcoming book,
E-Marketing Strategies for The Complex
Sale, and founder of
Marketing Interactions,
Inc., helps companies establish marketing-to-sales programs that dramatically improve customer acquisition. She ll show you how improved alignment increases selling time, eliminates wasted leads and boosts the results sales reps can achieve. Marketers have an unprecedented opportunity to facilitate sales enablement programs that propel alignment because salespeople win more often as a result.
In this webinar, you ll discover:
How to create an effective sales portal.
How to help salespeople create personalized, valued conversations.
How to facilitate and use closed-loop feedback.
New metrics to quantify marketing contributions.
Ardath Albee, CEO and B2B Strategist of Marketing Interactions, Inc, helps B2B companies with complex sales increase and quantify marketing effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Her clients experience results like an increased 375% of sales-ready leads in 8 months which translate into millions of dollars added to sales pipelines. But, marketing isn't just about generating new demand. Ardath helps clients re-engage customers and build loyalty that adds longevity to customer relationships.
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
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| Training Presented in: | English |
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