How to Become Recognized as an Expert

Training Provided by Business Expert Webinars And Monetize Your Expertise! 'I know more about that subject than her! How come she is always the keynote and I'm always the attendee?' You have the experience done the research and created a unique approach but you are also a well-kept secret. You work hard chasing prospects and are constantly asked to share your knowledge for free. How do you go from being knowledgeable to being recognized as a thought leader who is in demand and getting well-paid for it? Ken Lizotte, author of 'The Expert s Edge: Become the Go-To Authority People Turn to Every Time,' has helped hundreds of experts develop the path to becoming seen in the marketplace as a thought leader. His client thought leaders are in demand by the media, by book publishers, by their target market and for keynotes. In this webinar, Ken will teach you the secrets to becoming a thought leader and to monetizing your expertise. You will stand out from the crowd your prospects will seek you your credibility will skyrocket and so will your bank account, after acquiring Ken's pearls. In this webinar, you will learn: Strategies to become recognized as a thought leader and why they are critical to your success Keys to getting quoted by the media Secrets to creating article and book concepts and getting them in print Tactics to becoming the sought-after keynote speaker Techniques to capture your expertise and develop ideas for publication As an added bonus, all attendees receive Ken's eBook, 'The Expert Edge Primer,' containing highlights from his book published by McGraw-Hill, and a tool to help you implement the teachings from this webinar. Ken Lizotte CMC is author of The Expert s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill) which explores how consultants, business owners, entrepreneurs, attorneys, professional servcies firms, expert professionals and entire companies can position themselves as thoughtleaders in their field and industry. Ken demonstrates in his book how thoughtleading offers superior competitive advantages, higher career satisfaction and... increased income! Founder and Chief Imaginative Officer (CIO) of emerson consulting group inc. (Concord MA) which specializes in transforming experts into thoughtleaders, Ken speaks to business grous and conferences on such topics as getting published, staying creativie, work/family balance and career success. He s an active member of IMC USA, co-founder of the National Writers Union, a seminar leader since 1996 at Harvard University's Extension School and former columnist for the American Management Association. Contact Ken at or via or via his website: To learn more about his book, visit

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