Training
Provided by Business Expert Webinars
How to
Build Your
Reputation and
Generate Revenue
Using Articles
The first thing clients do when looking for a consultant or researching your business is to check
Google. One of the easiest ways to dominate search engine results is article marketing. Done correctly, articles help prove your expertise and generate leads. Incorrectly, article marketing becomes a drain on your time and can even damage your reputation.
Ken
Lizotte, author of 'The
Expert's
Edge: Become the Go-To Authority People Turn to Every Time' and author of more than 750 articles, teaches you how to increase your presence on the Internet through article writing. You will learn his proven, three-step process to write compelling articles get them published and use them as effective marketing tools. As a consultant, you will become recognized as an expert in your field and, not only win the business, but command a higher price for your services.
In this webinar, you will learn how to:
Develop article ideas that position your expertise
Avoid writers block and keep the ideas flowing
Identify your 'target publications'
Creatively pitch your ideas to editors with a fool-proof approach
Prevent embarrassing article publishing mistakes that brand you as an amateur
Leverage your articles to generate new clients
As an added bonus, you will receive the Business Expert Webinars list of websites that publish your articles for free.
Ken Lizotte CMC is author of The Expert s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill) which explores how consultants, business owners, entrepreneurs, attorneys, professional servcies firms, expert professionals and entire companies can position themselves as thoughtleaders in their field and industry. Ken demonstrates in his book how thoughtleading offers superior competitive advantages, higher career satisfaction and... increased income!
Founder and Chief Imaginative Officer (CIO) of emerson consulting group inc. (Concord MA) which specializes in transforming experts into thoughtleaders, Ken speaks to business grous and conferences on such topics as getting published, staying creativie, work/family balance and career success. He s an active member of IMC USA, co-founder of the National Writers Union, a seminar leader since 1996 at Harvard University's Extension School and former columnist for the American Management Association.
Contact Ken at or via or via his website: To learn more about his book, visit
| This is primarily webinar training |  | Contact Business Expert Webinars for more information |
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| Training Presented in: | English |
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