Become Your Prospect s Trusted Advisor
How to Build Confidence that Turns Prospects Into Buyers
Only 28% of buyers trust a message from a company. The Wall Street Journal found 92% have more confidence in information they find online themselves than from a company source.
Prospects hit search engines first when they decide to solve a problem. They ask their friends and colleagues for referrals and opinions. They look for information that s immediately relevant to their specific situation. If your company isn t found via valuable content, you re out of the game. If your credibility is low, you re too risky. If the effort to understand is too high, you re gone in a click. Becoming a trusted advisor streamlines your ability to gain business from today s prospects.
Ardath Albee, author of the upcoming book, E-Marketing Strategies for The Complex Sale and founder of Marketing Interactions, Inc., helps companies develop e-marketing strategies that increase prospect confidence and engagement that drives sales readiness. She teaches you techniques to help you quickly glean insights about your market and map a content storyline that meets your prospects needs with highly relevant information that entices them to ask for more.
This webinar will show you how to:
Use social media to gather insights about your prospects for personalized interactions.
Create a buyer synopsis to ensure relevant content development.
Strategically engage prospects throughout the sales cycle.
Set content free to produce big payoffs.
Ardath Albee, CEO and B2B Strategist of Marketing Interactions, Inc, helps B2B companies with complex sales increase and quantify marketing effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Her clients experience results like an increased 375% of sales-ready leads in 8 months which translate into millions of dollars added to sales pipelines. But, marketing isn't just about generating new demand. Ardath helps clients re-engage customers and build loyalty that adds longevity to customer relationships.
Only 28% of buyers trust a message from a company. The Wall Street Journal found 92% have more confidence in information they find online themselves than from a company source.
Prospects hit search engines first when they decide to solve a problem. They ask their friends and colleagues for referrals and opinions. They look for information that s immediately relevant to their specific situation. If your company isn t found via valuable content, you re out of the game. If your credibility is low, you re too risky. If the effort to understand is too high, you re gone in a click. Becoming a trusted advisor streamlines your ability to gain business from today s prospects.
Ardath Albee, author of the upcoming book, E-Marketing Strategies for The Complex Sale and founder of Marketing Interactions, Inc., helps companies develop e-marketing strategies that increase prospect confidence and engagement that drives sales readiness. She teaches you techniques to help you quickly glean insights about your market and map a content storyline that meets your prospects needs with highly relevant information that entices them to ask for more.
This webinar will show you how to:
Use social media to gather insights about your prospects for personalized interactions.
Create a buyer synopsis to ensure relevant content development.
Strategically engage prospects throughout the sales cycle.
Set content free to produce big payoffs.
Ardath Albee, CEO and B2B Strategist of Marketing Interactions, Inc, helps B2B companies with complex sales increase and quantify marketing effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Her clients experience results like an increased 375% of sales-ready leads in 8 months which translate into millions of dollars added to sales pipelines. But, marketing isn't just about generating new demand. Ardath helps clients re-engage customers and build loyalty that adds longevity to customer relationships.
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Training
Provided by Business Expert Webinars
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About The Training Provider: Business Expert Webinars
Business Expert Webinars - BEW speakers are international business experts including best-selling authors, award-winning speakers, and business gurus using webinar technology to deliver eLearning seminars. With over 750 live webinars on the schedule, delivered by over 150 speakers, BEW can help any business professional take their game to the next level.
