TCE Total Customer Experience Model Building e-Workshop for Financial Services
Automotive
Training
Provided by G-CEM (Global- Customer Experience Management)
TCE (Total Customer Experience) Model Building e-Workshop is designed to help Marketing, Sales and Service Executives build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. The content of this program is based on the U. S. patent-pending Branded CEM (Customer Experience Management) Method, invented by Sampson Lee, Founder of G-CEM.
Related Jobs or Careers: This program is designed exclusively for the Marketing, Sales and Service Executives of Financial Services.
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TCE Total Customer Experience Model Building e-Workshop for Financial Services
This program is composed of three components: Pre-workshop e-Readings; an e-Workshop, and Post-workshop e-Coaching. By the end of the program, participants will learn the following:
Understand --- understand the principles of effective TCE management: how to create a memorable, positive, and highly differentiated experience across multiple channels and touch-points with minimum resources;
Build --- build an integrated and quantifiable TCE model: how to map touch-points and associated channels across entire customer lifecycle, define typical customer journeys by different segments, and build a pragmatic TCE mode; and
Use ---use the TCE model to achieve corporate objectives: how to manage TCE by increasing ARPU and decreasing churn, delivering consistent and branded TCE across channels, and improving sense and response time and effectiveness.
Program Schedule
August 27, 2009 (09: 00-10: 30 GMT)
For enquiry, please contact:
Ms. Alice Tse
alice g-cem. org
Understand --- understand the principles of effective TCE management: how to create a memorable, positive, and highly differentiated experience across multiple channels and touch-points with minimum resources;
Build --- build an integrated and quantifiable TCE model: how to map touch-points and associated channels across entire customer lifecycle, define typical customer journeys by different segments, and build a pragmatic TCE mode; and
Use ---use the TCE model to achieve corporate objectives: how to manage TCE by increasing ARPU and decreasing churn, delivering consistent and branded TCE across channels, and improving sense and response time and effectiveness.
Program Schedule
August 27, 2009 (09: 00-10: 30 GMT)
For enquiry, please contact:
Ms. Alice Tse
alice g-cem. org
About The Training Provider: G-CEM (Global- Customer Experience Management)
G-CEM (Global- Customer Experience Management) - Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.
G-CEM (Global Customer Experience Management Organization) helps companies to create effective customer...
