Writing Dynamics - Written Communication Skills

Write with authority and impact and do it faster
Compact in-house 1 day course or Comprehensive 2 day (public/ in-house)
Radically transform your business writing. Learn how to write clearly, persuasively and with energy and impact. Understand how to engage, entice and hold your readers attention, get your message across, make an impression and save yourself time How well you write directly determines your effectiveness, your worth and your success. So, Writing Dynamics is not just about grammar
This programme will ensure you write clearly, concisely, persuasively, faster - and with impact
Benefits of this course
Persuade your readers to read on.
Understand techniques to make your writing easy to read, interesting and memorable.
Develop a clear structure and format to your writing.
Improve the quality of your writing.
Greater contact with your reader - discover which words work and which don't.
Produce more succinct and impactful writing which is professional and easy to read.
Save time, increase productivity and communicate your thoughts and ideas.
"I will never write anything in the same way again This is by far the most useful course I have ever been on. It was delivered in an extremely professional and well structured way." Past BAT employee
Engergise these documents with Writing Dynamics
Business briefings Reference Guides Presentation Handouts Business Proposals
Email correspondence Procedure Documents Press and Magazine
Articles Promotional Texts
Formal/ Informal Letters Procedures Manuals Media Releases Vision and Mission Statements
Memos Service Manuals Profile Documents Internal Communication Documents
Training Materials Technical Documents Newsletter Articles Brochure Copy
Web Pages Legal Documents Annual Reports Fact Sheets
Who should attend?
Anyone who needs to write well structured and professional messages that grab their readers' attention and communicate key messages effectively.
Course content
Meeting the Writer's Challenge - Our five-step approach shows you a quick and effective process for all forms of business writing. This will dramatically save time, improve quality and enhance impact.
Thinking Creatively and Logically - Our cluster technique provides you with a creative way of getting ideas down on paper fast. It builds the big picture, shows relationships, develops creativity and relieves worries about getting started.
Planning - By selecting the appropriate writing strategy at the planning stage, you can organise ideas for the greatest impact on the reader.
Drafting Quickly and Painlessly - You are taught how to rough draft, overcome writer's block, build momentum and develop thoughts.
Editing for Sharper Focus - learn how to pinpoint key words and focus on what's important in their text. Edit your text to achieve a lasting impression and make it easier for the reader to understand.