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Provided by: International Career Institute Marketing CourseMarketing |
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Training
Provided by International Career Institute
The ICI marketing program designed in conjunction with industry leaders helps you learn the skills you need to succeed in marketing quickly and conveniently.
a Fast track your career in marketing
a Learn the inside secrets of how to become a marketing pro in months not years!
a Free up valuable time, don't wast time and money travelling to classes
a Study at your own pace whenever and wherever you are
a Have access to a tutor who works in the marketing industry
a Easy interest free payment plans
Related Jobs or Careers: Brand Management
Direct Marketing
Market Research & Analysis
Marketing Communications
Marketing Strategy
Product Manag
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Marketing Course
Research the Market
On completion of this unit you will learn how to:
Collect and present information on the internal and external business environment
investigate new or emerging factors in the market Record market data.
Identify Marketing Opportunities
On completion of this unit you should be able to:
identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
Profile the Market
On successful completion of this unit you should have the knowledge and skills required to profile the market. Specifically you should be able to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies
Implement strategies
Analyse Consumer Behaviour for Specific Markets
On successful completion of this unit you should have the knowledge and skills required to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies Implement strategies.
Implement and Monitor Marketing Activities
On completion of this unit you should be able to:
Review the marketing mix for the business
Implement marketing activities
Monitor and review marketing performance.
Make a Presentation
On successful completion of this unit you should be able to:
Prepare the presentation
Deliver a presentation
Review the presentation.
Design Direct Response Offers
On successful completion of this unit you should be able to:
Design offer components
Test direct response offers
Select offer pricing structure
Determine and design required customer service levels.
Analyse Direct Marketing Databases
On successful completion of this unit you should be able to:
Collect data Enhance, cleanse and update data
Analyse and use data for direct marketing purposes.
Selling
Sales Promotion
Definitions
Merchandising
Functions
Working with distributors / middlemen
Contributing to the organization and operations
Promotion in Point of Purchase (P. O.P.)
Stimulating Middlemen Traffic
Cooperative Advertising Training Middlemen's Salespersons
Incentivating Middlemen's Salespersons
Stimulating Consumers / Users
Sampling
Prizes
Contests
Personal Sales
The Evolution of the Salesperson
Compensation of the Salesperson
The process of the Sale
Creative sale - Reasons that drive buying
AIDA: Attention, Interest, Desire, Action
How to develop a list of potential clients
Territory
Securing the interview
Effective interview
Objections, how to rebut them, Closing the Sale
Selection and Training of Salespersons
Distribution And Channels Of Distribution
The Distributed Goods
The Function Of Distribution
Channels Of Distribution And Their Interrelation
The Self-Service outlet
Classifications Of Middlemen
Policies And Strategies Of Distribution
Zoning (Sales Territories) / Example Of Zoning
On completion of this unit you will learn how to:
Collect and present information on the internal and external business environment
investigate new or emerging factors in the market Record market data.
Identify Marketing Opportunities
On completion of this unit you should be able to:
identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
Profile the Market
On successful completion of this unit you should have the knowledge and skills required to profile the market. Specifically you should be able to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies
Implement strategies
Analyse Consumer Behaviour for Specific Markets
On successful completion of this unit you should have the knowledge and skills required to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies Implement strategies.
Implement and Monitor Marketing Activities
On completion of this unit you should be able to:
Review the marketing mix for the business
Implement marketing activities
Monitor and review marketing performance.
Make a Presentation
On successful completion of this unit you should be able to:
Prepare the presentation
Deliver a presentation
Review the presentation.
Design Direct Response Offers
On successful completion of this unit you should be able to:
Design offer components
Test direct response offers
Select offer pricing structure
Determine and design required customer service levels.
Analyse Direct Marketing Databases
On successful completion of this unit you should be able to:
Collect data Enhance, cleanse and update data
Analyse and use data for direct marketing purposes.
Selling
Sales Promotion
Definitions
Merchandising
Functions
Working with distributors / middlemen
Contributing to the organization and operations
Promotion in Point of Purchase (P. O.P.)
Stimulating Middlemen Traffic
Cooperative Advertising Training Middlemen's Salespersons
Incentivating Middlemen's Salespersons
Stimulating Consumers / Users
Sampling
Prizes
Contests
Personal Sales
The Evolution of the Salesperson
Compensation of the Salesperson
The process of the Sale
Creative sale - Reasons that drive buying
AIDA: Attention, Interest, Desire, Action
How to develop a list of potential clients
Territory
Securing the interview
Effective interview
Objections, how to rebut them, Closing the Sale
Selection and Training of Salespersons
Distribution And Channels Of Distribution
The Distributed Goods
The Function Of Distribution
Channels Of Distribution And Their Interrelation
The Self-Service outlet
Classifications Of Middlemen
Policies And Strategies Of Distribution
Zoning (Sales Territories) / Example Of Zoning
About The Training Provider: International Career Institute
International Career Institute - Who is looking out for your career? Your employer? probably not, your accountant? we doubt it. However at ICI we are looking out for your interests. Not only will we teach you with the most effective skills and knowledge we will also help get your dream job or even help you start your own business
The International Career Institute (ICI) is a leading provider of distance education. Using...
