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Provided by: Predictive Analytics World Predictive Analytics World Workshop - Net Lift Models Optimizing The Impact of Your MarketingBusiness and Management Skills |
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Friday/ Saturday, March 9-10, 2012. This is a 2 day workshop at Predictive Analytics World San Francisco. The true effectiveness of a marketing campaign isna ™t response rate; it is the incremental impact--that is, the difference it makes. This is an entirely different thing to model. Instructor: Kim Larsen, Vice President, Analytical Insights.
Early Bird Discount ends January 20, 2012.
Early Bird Discount ends January 20, 2012.
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Training
Provided by Predictive Analytics World
Predictive Analytics World Workshop - Net Lift Models Optimizing The Impact of Your Marketing Seminar Schedule
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March, 2012 | ||||
| 9th Mar | San Francisco Marriott Marquis | [Register] | ||
| 9th Mar | San Francisco Marriott Marquis | [Register] | ||
Predictive Analytics World Workshop - Net Lift Models Optimizing The Impact of Your Marketing
Intended Audience: Statisticians, business analysts, and market researchers who build predictive models for marketing and retention campaigns
Response modeling is the wrong modeling Whatever your response rate, what about those customers who would have purchased anyway without expending the cost of contact? If retention offers targeted by a churn model save some customers, what about the "casualties," i. e., the customers who respond adversely to this contact but who would have stayed if left alone? Net lift modeling, a. k.a. uplift, incremental lift or true lift modeling, addresses these very issues.
Response modeling is the wrong modeling Whatever your response rate, what about those customers who would have purchased anyway without expending the cost of contact? If retention offers targeted by a churn model save some customers, what about the "casualties," i. e., the customers who respond adversely to this contact but who would have stayed if left alone? Net lift modeling, a. k.a. uplift, incremental lift or true lift modeling, addresses these very issues.
About The Training Provider: Predictive Analytics World
Predictive Analytics World - Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners. This conference delivers case studies, expertise and resources to achieve two objectives:
1) Bigger wins: Strengthen the business impact of predictive analytics deployment
2) Broader capabilities: Establish new opportunities with predictive analytics
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