Training in Bangkok STRATEGIC MARKETING MANAGEMENT

Human Resources

Publimaks International
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs.
Related Jobs or Careers: Senior Marketing Executives, Mid Level Marketing Managers, Business Owners
This is primarily ilt training
Course Level:advanced
Duration:5 days
Training Presented in:English
Training Provided by Publimaks International
Training in Bangkok STRATEGIC MARKETING MANAGEMENT
PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:
Set appropriate strategic marketing objectives
Conduct market and company analyses
Craft effective marketing strategy and plans
Choose and develop the appropriate marketing organization
PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:
Introduction to strategic management
Pre-requirements for strategic marketing management
Setting appropriate strategic marketing and related objectives
Conducting marketing related external situation analysis
Pinpointing related key success factors
Conducting marketing and related internal situation analysis
Pinpointing related SWOT
How to identify marketing strategy options
How to evaluate the identified strategy options
Choosing the most appropriate marketing strategy
Choosing and developing the right marketing organization
Developing fitting marketing and related policies
LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.
About The Training Provider: Publimaks International
Publimaks International - Publimaks International is the marketing agent of Superior Management Trainings (SMT). SMT specializes in delivering superior quality management training programs in the field of: * Project Management * Procurement Management * General Management * HR Management * Marketing & Sales Management * Customer Service Management Publimaks International organizes training events in Dubai,...
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