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Accelerated Sales Training, Inc.

Accelerated Sales Training, Inc.
In developing our training over the years, we realized that one of the biggest needs was to learn how to get in front of decision-makers. Also sales reps needed to learn how to reduce the call reluctance, eliminate the fear of rejection, how to get through or work with those gatekeepers & how to get responses from voice & email messages.

So we focus on one thing & one thing only in our workshops: how to get through the maze of large organizations & how to get appointments. There"s something else that sets us apart from all the other sales training out there as well.

Most will talk about theories & ideas & about how to sell. Even better, some courses will do role-playing & practice calls. These have a certain amount of use but they really fall short.

The reason why, is you go back to the phone, & even though you have the principles, ideas & approaches, you still haven"t had the hands-on experience. Behavioral research shows that to positively modify behavior, people must actually learn & practice the behavior in real-life situations.

We train salespeople differently. The trainer, picks up the phone, calls Fortune 1000 companies & actually shows how to get through to decision-makers demonstrating exactly how it is done.

The next day the participants are picking up the phone, calling & doing what they"ve learned the day before. Now they"re calling into their own accounts, working at getting through to decision-makers & getting valuable work done during the workshop.

We see some amazing results. The call reluctance & fear of rejection starts just melting away. Sales reps see that the very gentle, respectful, professional way in which these calls are made is something that they can do. Before you know it they start getting excited to get on the phone. www. astselling. com.
Accelerated Sales Training, Inc. is based in Oak Park, CA, USA
Are developing new business, cold calling and prospecting giving your telesales, inside sales or field sales team trouble?

Are you a sales manager that needs cold calling training, telesales training or sales training to expand your market share by developing new business, cold calling and selling into a Fortune 1000 companies, educational institutes or governments?

Do you have experienced or new telesales reps or a field sales team who cold call to sell business to business related products and services?

Do your inside sales and field sales reps know what to say word for word to reach decision makers?

What would setting up a significant number of increased, face to face, web demos and phone appointments and time and date specific action steps with decision makers, be worth to your organization in terms of increased sales and a shortening of your sales cycles?


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If so, are any of these cold calling scenarios familiar to you or you might have found that the following situations are common when your reps are making cold calls:

Are your salespeople having a hard time cold calling and reaching decision-makers and setting appointments?

Are you finding that they are suffering from cold calling reluctance and fear of rejection decreasing their overall call and sales productivity?

Are they are getting into an endless loop of voice mail with absolutely no results?

The big problem today. . .

The big problem today in cold calling on large corporations and selling business related products and services, is that it is so hard to get a response. The salespeople are so afraid of cold calling rejection and overall the cold call effectiveness is pathetic.

It is a bad situation but it really doesn't have to be like this. People that have taken our live Cold Calling sales training workshops have had breakthroughs in all of the above issues. After taking our live cold call sales training workshops the participants report the following results:

They are easily able to reach top decision-makers that can make buying decisions without manipulative techniques and gaining full trust enabling them to set appointments much easier.

Call reluctance and fear of rejection is dramatically reduced because the process becomes so much easier and so much fun. As a result salespeople make many more calls because they're getting results consistently like they never had before.

Getting past gatekeepers is no longer a problem. In fact, people learn how to make the gatekeeper their ally, the person that can help them best in the selling process.
Have you identified with some of the problems of cold calling, prospecting, making appointments and getting together with top decision-makers?

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Would you like to see the kind of results that we talked about?
Then please read on.

You've probably attended sales training that explains once you've had a meeting with the decision-maker or prospect, how to make a presentation, how to ask questions, how to handle objections, how to close, etc., etc. However that does not do you any good if you can't meet with this person in the first place.

This is shown to be the number one issue in selling and salespeople feel if they could just get in front of more prospects, more sales would come automatically. In most sales training very specific detailed techniques are never told. They tell you to call to the top or to get a referral from someone.

The truth is most sales trainers explain that so much business comes from word of mouth and that if you get an appointment then you can apply regular sales techniques. But that does you absolutely no good if you're trying to reach a prospect that you know will never call you.

In developing our training over the years we realized that one of the biggest needs was to learn how to get in front of decision-makers. Also sales reps needed to learn how to reduce the call reluctance, eliminate the fear of rejection, how to get through or work with those gatekeepers and how to get responses from sales messages.

So we focus on four thoughts in our workshops: how to use a polite yet respectfully persistent approach, How to maximize the value of every call, how to get through the maze of large organizations and how to get all types of appointments. And there's something else that sets us apart from all the other sales training out there as well.

Most will talk about theories and ideas and about how to sell. Even better, some courses will do role-playing and practice calls. These have a certain amount of use but they really fall short.

The reason why, is you go back to the phone, and even though you have the principles, ideas and approaches, you still haven't had the hands-on experience. Behavioral research shows that to positively modify behavior, people must actually learn and practice the behavior in real-life situations.

Although role-playing can help a little bit it really doesn't help as much as it should. We think sales training should be much more hands-on. Therefore we do something that is especially unique. .

This is What it Looks Like in an Accelerated Sales Training, Inc. The Secrets of Cold Calling Success(TM) System LIVE Sales & Telesales Training Workshop:

First we actually get phone numbers and have a live phone line there in class. Then Ron, from the front of the room, picks up the phone and calls Fortune 5000 companies and actually shows how to get through to decision-makers demonstrating exactly how it is done.

Participants sit there with their mouths open amazed that they're actually seeing it done before their eyes. People's jaws literally drop as Ron calls into some of the world's largest corporations. He demonstrates over and over using a variety of strategies to show how cold calling doesn't have to be hard and that it can be fun.

After the call Ron explains more about what he did and then makes another call using another technique. And he doesn't do this just one time. He does it literally for the whole first day.

Each time Ron explains what he did, what happened and what to do next. Then the day wraps up at 4 p. m. giving your sales reps time to implement what they've learned. Often at the end of the day sales reps will get back on the phone and make several calls implementing what they've learned.


Sales Reps Come Back for the Second Day and We Do Something that's Even More Outrageous.
He then has actual participants picking up the phone, calling and mirroring exactly what they've learned the day before. Now they're calling into their own Fortune 5000 company accounts, working at getting through to decision-makers and actually getting valuable work done during the workshop.

The best part is that Ron sits right next to them and coaches them through their calls. We see some pretty amazing results.

After each person finishes a call, we debrief, discuss it, get questions and feedback from the audience. At this point the workshop is at a fever pitch of excitement. People can't wait to actually do this.

The call reluctance and fear of rejection starts just melting away. Sales reps see that the very gentle, respectful, professional way in which these calls are made is something that they can do. Before you know it they start getting excited to get on the phone.

About Us

Our business philosophy focuses on using a polite, respectful and persistent informational "understanding comes before selling" strategy. The key concept is to gain a better grasp of the needs, challenges and problems facing prospects and customers today before trying to sell a solution.

This non-threatening, informational approach enables prospects to be less defensive and share more information that is valuable. The focus is on fact-finding and information gathering using an intelligent, yet simple, repeatable process.

The proven process consistently uncovers business opportunities; helps identify and map out all the buyers, influencers and stakeholders within an organization. Then, using the information gained, face-to-face meetings, online demos or phone appointments are set.

***Testimonial***
We sold more during the demo calls than we invested in the training. Now that is ROI

Its been about seven weeks since the training and I've seen a clear and positive difference in the way we sell and the way we think. I've participated in a lot of training in my career, but I've never seen a program that impacted performance so directly. The workshop clearly exceeded our expectations.

Tom Brooksher, President
NCTI
***Testimonial***

Your company s product and marketing literature forms the basis of a customized live cold calling sales call training workshop.

During the workshop, your salespeople actually work on winning business at company accounts by making live calls into those accounts. Each salesperson also gets their own detailed, 100-plus page, training workbook, jam packed full of exercises, scripts, usable forms, checklists, reminder systems and sales and marketing resources.

***Testimonial***
I was a bit skeptical at first, but once the training began and Ron got on the phone with OUR clients and prospects, I became a believer. His techniques are easy to understand, make a lot of sense and are simple to implement.

Chris Chapin, Regional Vice President VAR/ Telesales
Allen Systems Group, Inc.
***Testimonial***

About Ron La Vine

Ron S. La Vine, MBA, President and founder of Accelerated Sales Training, Inc., has been in sales and sales management for over 35 years. Accelerated Sales Training specializes in working with business-to-business salespeople--both inside and outside--who conduct cold calling over the phone into the Global 5000 and large organizations such as local and state schools, universities, hospitals and local, state and federal government.

Each workshop is designed to deliver practical, time-tested, live sales call training, where participants begin showing results from the very next time they get on the phone. Participants love the live calls into their own accounts. Ron demonstrates low-pressure, easy-to-learn and use, customer-oriented techniques, ideas and processes.

***Testimonial***
My reps have made tremendous progress just within the past week regarding the concept that you taught them. My new reps along with my seasoned ones are now applying your training methodologies and making great strides.

Ted Guthrie, VP of Sales
Baan Company
***Testimonial***

He works with hundreds and hundreds of salespeople each year, helping them to learn how to get more business while working over the phone. Ron provides sensible, how-to ideas and processes that help salespeople use the phone more effectively to cold call, prospect, sell and service accounts, without fear and rejection.

These how-to ideas, articles and tips appear regularly in the print and electronic media. Ron has written numerous articles and has been written about in a variety of magazines and professional sales and marketing industry-related newsletters, including SellingPower, Sales and Marketing Management Magazine, Selling Radio, Entrepreneur Magazine, Inc. Magazine, Entrepreneur. com, BuyerZone. com, USA Today, BusinessKnowHow. com and Sales, Advertising and Marketing Magazine, Investors Business Daily, to name a few.

***Testimonial***
CYRANO was extremely impressed with the Cold Calling System for Sales Success - so impressed that after Ron conducted the initial workshop for our inside sales team, I asked the rest of our sales team to rearrange their schedules and attend the workshop as soon as possible. Without hesitation, I recommend it for both experienced and entry-level sales people. It's a tremendous motivator.

Sean Charito, VP of Sales
CYRANO
***Testimonial***


Ron holds Accelerated Sales Training, Inc. s Cold Calling System for Sales Success - Live Cold Call Sales Training Workshops worldwide. Ron has trained thousands of sales reps using live cold calling for clients such as Agilent Asia Pacific, ASG, CA, EDS, IBI, Informix, iWAY, LRS, MeadWestvaco, Merant, Micro Focus, NCTI, Platinum, Serena, Software AG, SAS, Sterling Software's ADD, DID, OMD, SMD, VMD Divisions, plus over 60 more technology & non-technology related firms.

Ron has delivered live cold calling hands-on workshops in Australia, Canada, England, France, Hong Kong, Ireland and the USA.

Cultures trained included sales reps from Australia, Austria, Belgium, Canada, China, Denmark, England, Finland, France, Germany, India, Ireland, Italy, Korea, Luxembourg, Malaysia, Mexico, Netherlands, Norway, Philippines, Singapore, Sweden, Switzerland, Thailand and all across the USA.

***Testimonial***
Your techniques are easy to follow and simple to implement. My team members have already told me how they were able to make progress very quickly. In short, you have changed the way we conduct business on the phone and have also provided us with insight into how we do business in person.

In the past, I have attended other sales training programs, but this is the only one that I was truly happy to have paid for. The results were fast, the content effective, and our employees were left confident and with direction.

I would absolutely recommend your class to any organization Please feel free to use me as a reference at any time.

Matthew Wallace, Vice President of Sales
Dataspace, Inc.
***Testimonial***

Ron s degrees include a Bachelors degree in Management Theory and Practice from California State University, Northridge, and a Masters degree in Business Administration, with an emphasis on Marketing and Organization Development from CLU University.

***Testimonial***
Over the past month our Call Center has tripled their lead generation performance, and our Inside Sales group has doubled their results in setting qualified appointments. It is my belief that the Accelerated Sales Training training played a significant role in this increase in performance.

Bottom line is that your training left a very positive impact on the group.

Charlie Simmons, SVP -
Inside Sales and Call Center
divine, inc.
***Testimonial***

Ron s experience includes calling on well over 3000 different corporations, organizations, local, state and federal government entities, universities and hospitals, including over 95 of the Global 5000 for their clients, during his live cold calling sales training workshops.

Ron is a member of the American Society for Training and Development. He is a past professional member of the National Speakers Association, Sales and Marketing Executives International, Association of Independent Information Professionals, the Society of Competitive Intelligence Professionals and the Information Technology Association of America.

Now read more of what some of our past participants have said about the "The Secrets of Cold Calling Success LIVE Sales Training Workshops". http://www. astselling. com/ testimonials. htm

Accelerated Sales Training , Inc.
The Secrets of Cold Calling Success(TM)
Removing Fear and Rejection from Cold Calling

638 Lindero Canyon Road, Suite 283, Oak Park, CA 91377
email: rsl astselling. com
Office 1-818-991-6487 PST | Fax 1-818-991-5938
Cold CallingCold Calling Sales Training and Telesales Training
Ron La Vine's Full Library of 21 E-Books-Cold Calling System for Sales & Telesales Success e-book : We are currently offering All 21 E-Books for the incredible price of $110, which also includes Ron s new book Create the Business Breakthrough You Want , this total package is worth over $175! Order yours today. Do you want to increase your sales? Communicate more effectively? Market your business better? You have come to the right place. You will find a variety of E-books on sales, communication, marketing, personal & team more...
The Secrets of Cold Calling Success System Sales Training and Telesales Training instructor led trainingon-line e-learning cbt (computer based)study at homeself directed : Are you a sales manager that needs to expand your market share by cold calling and selling into Fortune 1000 companies or large organizations such as the government, schools and hospitals? Do have sales reps or a sales team cold calling to sell technology solutions? Are your salespeople having a hard time cold calling and reaching decision-makers and setting up well-qualified appointments? Are you finding that they suffer from cold calling reluctance and fear of rejection decreasing their overall call and sales productivity? Are they having trouble getting past gatekeepers while cold calling and gathering more...
Head Office
638 Lindero Canyon Road
Suite 283
Oak Park
CA
USA

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This page was last updated on tcw10- 07/04/09 at 16:08:59 - 16:08:59