Dunlop Media, Inc. |
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Dunlop Media is unlike any other media training, crisis communications and presentation training firm. It is led by an experienced network news correspondent who remains active in American television.
With media and crisis training led by Dunlop Media, you will not be working with a trainer who left the media field years ago. The skills you will get are fresh, and the knowledge of the media landscape you will receive is extensive, high-level, and up to date.
Your presentation training will be different because it draws on the secrets of network television, the dominant storytelling medium of our time. You will learn how to put those secrets to work for you the next time you present to any group, large or small.
Dunlop Media was founded on the conviction that the ability to be a "great communicator" is not a talent - something you either have or do not have. It is a skill, with real components, that anyone can learn and improve on. Our mission is to help professionals from all walks of life master that skill, and make their voices heard far and wide to further the public good.
Trainings are in full or half day seminar formats, and are offered in client offices or conference centers throughout the US, Canada, and Europe. Follow-up sessions are available by telephone.
Dunlop Media, Inc. is based in New York, NY, USA
MEDIA TRAINING
Ask a reporter about media training, and you may get a comment along the lines of "yeah, I wish the people I interview were trained. Trained to answer the questions."
Reporters might wish their interview subjects would just answer the questions. But good reporters aren't just looking for someone to answer yes or no, fill in the blanks in a story, or simply reconfirm their pre-existing mindset. They are looking for a narrative. They long for the unexpected. They hunger for information that surprises them, intrigues them, moves them. It is why the definition of news is so often summed up with the phrase man bitesdog. Or, in the words of Don Hewitt, the creator of 60 Minutes: "Tell me something I don't already know."
They are also looking for this information to be delivered in a quotable way, for print or the Internet or for broadcast, in a clean, clear manner that makes complexity more readily understandable to an audience that may be only half listening, reading or watching.
These are basic needs of journalists, and they go unmet far more often than the public realizes. It s a big reason why so much of the news resorts to sensationalism on the one hand, or seems repetitive, trite and boring on the other.
It is also why the people who know the secrets to filling these voids get called to appear in media, again and again and again. Dunlop Media gives you the tools you need to become one of those people.
CRISIS/REPUTATION TRAINING
Whoever said "what you do not know cannot hurt you" did not live in the first half of the 21st century. From Enron to Worldcom - from airlines missing important safety inspections, to sick cattle finding their way into the food chain - today's media magnifying glass is replete with evidence that what you don't know CAN hurt you. It may damage, or in rare cases destroy, your organization and your livelihood.
Human nature has not changed, of course: passion, crime and greed have been with us since the dawn of time. What has changed is the pace at which the damage spreads. Gone are the days of media fixers, whose job was to contain bad news on behalf of a client. Their job has become impossible in the face of media speed and decentralization, and of the blogosphere in particular.
It is obvious that information of all kinds now travels instantaneously. But in this changed environment, where even major entertainment companies find it difficult to keep their core content from being hijacked, how do you keep a secure lock on something even more precious: a reputation?
There is no one-size-fits-all answer to this dilemma. But the more an organization s decision makers know about its potential media vulnerabilities in advance, the better prepared they will be to survive - not just compete - in this strange new landscape. Dunlop Media's crisis training can help you gain that knowledge.
PRESENTATION TRAINING
Anyone who has ever sat through a tiresome, monotonous, and seemingly endless presentation is probably already familiar with the most common problems:
-- Presentations with poor internal structure, which make -- Presenters with whiny voices and nervous tics, who are grating to watch and a chore to listen to.
-- Slides with too much (or too little) detail, betraying a lack of attention to an audience s needs and viewpoint.
-- Presentations with poor design that are tedious and confusing to watch.
Occasionally, poor presentations can be hazardous to more than your state of mind. As the New York Times reported in 2003, a PowerPoint presentation to NASA inadvertently minimized the danger of an insulating foam strike to the Space Shuttle Columbia. Critical information was buried at the bottom of a single, text-littered slide.
The tools to correct the deficiencies described above are right in front of us. Dunlop Media shows you how to use them.
We believe the ideal presentation style can be compared to the workings of a handmade watch. While no two such watches are exactly alike, the gears should all be working together instead of impeding each other. They should also be doing so completely in the background - so that the audience can be focused on content, not distracted by the presenter. Our approach draws and expands on three sources: the classic narrative structure developed in ancient Greece and Rome, the argumentation methods of medieval Scholastics, and the contemporary storytelling techniques of network radio and television.
CURRICULUM
The curriculum that Dunlop Media uses in its media communications program is known as PATH, a straightforward, businesslike formula for effective communication to an increasingly distracted world. PATH is a proprietary four-step process that splits the communication dynamic into its component parts. Its highly visual layout and resonant structure make it more memorable and effective than the standard homily of communication do's and don'ts.
For more information, contact us.
Ask a reporter about media training, and you may get a comment along the lines of "yeah, I wish the people I interview were trained. Trained to answer the questions."
Reporters might wish their interview subjects would just answer the questions. But good reporters aren't just looking for someone to answer yes or no, fill in the blanks in a story, or simply reconfirm their pre-existing mindset. They are looking for a narrative. They long for the unexpected. They hunger for information that surprises them, intrigues them, moves them. It is why the definition of news is so often summed up with the phrase man bitesdog. Or, in the words of Don Hewitt, the creator of 60 Minutes: "Tell me something I don't already know."
They are also looking for this information to be delivered in a quotable way, for print or the Internet or for broadcast, in a clean, clear manner that makes complexity more readily understandable to an audience that may be only half listening, reading or watching.
These are basic needs of journalists, and they go unmet far more often than the public realizes. It s a big reason why so much of the news resorts to sensationalism on the one hand, or seems repetitive, trite and boring on the other.
It is also why the people who know the secrets to filling these voids get called to appear in media, again and again and again. Dunlop Media gives you the tools you need to become one of those people.
CRISIS/REPUTATION TRAINING
Whoever said "what you do not know cannot hurt you" did not live in the first half of the 21st century. From Enron to Worldcom - from airlines missing important safety inspections, to sick cattle finding their way into the food chain - today's media magnifying glass is replete with evidence that what you don't know CAN hurt you. It may damage, or in rare cases destroy, your organization and your livelihood.
Human nature has not changed, of course: passion, crime and greed have been with us since the dawn of time. What has changed is the pace at which the damage spreads. Gone are the days of media fixers, whose job was to contain bad news on behalf of a client. Their job has become impossible in the face of media speed and decentralization, and of the blogosphere in particular.
It is obvious that information of all kinds now travels instantaneously. But in this changed environment, where even major entertainment companies find it difficult to keep their core content from being hijacked, how do you keep a secure lock on something even more precious: a reputation?
There is no one-size-fits-all answer to this dilemma. But the more an organization s decision makers know about its potential media vulnerabilities in advance, the better prepared they will be to survive - not just compete - in this strange new landscape. Dunlop Media's crisis training can help you gain that knowledge.
PRESENTATION TRAINING
Anyone who has ever sat through a tiresome, monotonous, and seemingly endless presentation is probably already familiar with the most common problems:
-- Presentations with poor internal structure, which make -- Presenters with whiny voices and nervous tics, who are grating to watch and a chore to listen to.
-- Slides with too much (or too little) detail, betraying a lack of attention to an audience s needs and viewpoint.
-- Presentations with poor design that are tedious and confusing to watch.
Occasionally, poor presentations can be hazardous to more than your state of mind. As the New York Times reported in 2003, a PowerPoint presentation to NASA inadvertently minimized the danger of an insulating foam strike to the Space Shuttle Columbia. Critical information was buried at the bottom of a single, text-littered slide.
The tools to correct the deficiencies described above are right in front of us. Dunlop Media shows you how to use them.
We believe the ideal presentation style can be compared to the workings of a handmade watch. While no two such watches are exactly alike, the gears should all be working together instead of impeding each other. They should also be doing so completely in the background - so that the audience can be focused on content, not distracted by the presenter. Our approach draws and expands on three sources: the classic narrative structure developed in ancient Greece and Rome, the argumentation methods of medieval Scholastics, and the contemporary storytelling techniques of network radio and television.
CURRICULUM
The curriculum that Dunlop Media uses in its media communications program is known as PATH, a straightforward, businesslike formula for effective communication to an increasingly distracted world. PATH is a proprietary four-step process that splits the communication dynamic into its component parts. Its highly visual layout and resonant structure make it more memorable and effective than the standard homily of communication do's and don'ts.
For more information, contact us.
 online course |
 instructor-led class |
 learn at home |
 group study |
 self-directed study |
 cd-based training |
 DVD video training |
 printed book |
 e-book digital book |
 workshop seminar |
 train the trainer |
 computer-based learning |
 discount pricing |
 online tutorial |
Executive Media and Crisis Training, Group Seminar
: A must for executives in the public eye, this acclaimed on-site course for small to mid-sized groups was created and is taught by a US network news correspondent. It develops the print and broadcast interview skills of a company's appointed spokespeople in a way that standard PR training cannot.
: A must for executives in the public eye, this acclaimed on-site course for small to mid-sized groups was created and is taught by a US network news correspondent. It develops the print and broadcast interview skills of a company's appointed spokespeople in a way that standard PR training cannot.| Head Office |
