The $elling Edge, Inc.
Since the summer of 1983 The $elling Edge , Inc."s staff has advised, trained and coached literally thousands of managers, sales representatives and service industry professionals on how to put the pieces of the selling puzzle together. Our services include:
***IDENTFYING AND SELECTING PEOPLE WHO CAN SELL***
Selecting people to sell is a complex and tricky process. We've been over the ground many times and can identify current employees with sales ability. We can also teach you how to recruit and select new people.
***TRAINING THE SELECTED PEOPLE TO SELL***
Selling requires special communication skills. To increase sales, sales professionals need to develop new mindsets about the selling process and learn proven techniques. Our training, reinforcement tools and coaching compliments and improves a business"s selling methods. As our clients attest, our proven selling systems simply deliver improved promotional results!
***MOTIVATING, MONITORING AND REWARDING PROFESSIONALS TO SELL***
We know what works and what doesn't. We can introduce you to sophisticated computer aided sales tracking systems, proven reward programs, motivational ideas, presentation visual aids and sales support materials.
***TRAINING, COACHING AND ADVISING SUPERVISORS TO MANAGE BETTER***
When staff members are managed correctly, success levels increase dramatically. We have helped a number of clients to double and triple sales using our management systems.
Our clients range from Fortune 500 companies with global markets to smaller local businesses. With over 47 years of experience, we can show you how to maximize your marketing dollars and create a selling culture that will give you what can only be described as a selling edge!
"Great Generals Know That Battles Are Won In Their Tent."..........
***STRATEGIC & MARKETING PLANNING***As you begin the process of developing or expanding a successful sales team, you are forced to carefully evaluate where your organization has been versus where you would like it to go. Many times a course change is required to position your firm onto a more acceptable path.
Developing a formal strategic plan facilitates this course change. The staff of The $elling Edge , Inc. is trained in guiding management along this precarious planning path to the completion of a formal written document that defines management's goals and plots specific strategies to achieve them.***DIAGNOSTIC WORKSHOPS***The $elling Edge , Inc. diagnostic workshops are designed to assess a company or service firm's sales and customer service procedures and success levels, then obtain ideas on how to improve upon what is presently in place. As outside observers with no ax to grind, the information we obtain from these unique workshops can help clients to effectively improve their overall marketing activities. Sessions are made up of a representative group of five to seven participants from similar job descriptions and/or pay scales or a given department (production workers, customer service personnel, route sales employees, etc.). Participants are selected at random and sessions are conducted with no supervisors attending a workshop. After meeting with a group of the rank and file, we follow up these workshop sessions with a meeting made up of a group of managers or super- visors of the employees in the previous meetings, to effectively assess what we have learned from their staff members. Then a verbal report is given to the top administrators of the company or firm and a written report with recommendations provided for follow-through.
***SALES & MARKETING MANAGEMENT***The $elling Edge , Inc. was created to work effectively with any size company. One of our primary objectives is to provide sales-management expertise to firms at a cost that is in line with what an organization can afford. Often the big problem facing small to medium sized firms is the need for the experience and expertise of a $75,000 to a $150,000-a-year sales executive. Realistically, few organizations can afford one, even if they can find just the right individual.By hiring The $elling Edge , Inc. (a company rather than an individual) as your sales administrator for a short term, firms can gain the talents, experience and expertise of a high-priced executive at a fraction of the cost. As our staff works with the personnel, often an individual is then identified, groomed and trained to eventually take over the sales management position. The programs presented by The $elling Edge can include special sessions for training such an individual to eventually take over the management of the sales effort.
***TRADESHOWS & EXHIBITS*** Selling at tradeshows, if handled properly, is an extremely cost-effective promotional method. A lot of money is spent on these events every year to attract prospects, clients or customers to a single location. Participants who visit your exhibit are for the most part pre-qualified as prospect who have an interest or need, giving you access to decision-makers in a non-threatening and fun environment. Research shows that the decision-makers attending tradeshows rarely see the meetings and exhibits as a selling event. Making your tradeshow exhibit an "ideal selling situation."
.....Tradeshow Weekly reports that: 86% of a tradeshow's attendees make or influence buying decisions for their firm or company. However, the the magazine's research also found that 85% of these decision-makers were not even contacted by an exhibitor's representative prior to a given show. Yet, 75% of the attendees left an exhibit area having made a commitment (i.e. agreeing to taking the next step or setting an appointment) or actually concluding a purchase. Having planned, designed, staffed and worked literally hundreds of successful exhibits, The $elling Edge , Inc. knows what works and what doesn't. .We can help you produce effective product demonstrations, create cost-effective and persuasive tradeshow literature and even design display elements that consistently attract high volume traffic for your display.
***ADVERTISING, SALES PROMOTION & PUBLIC RELATIONS*** It is vital to the success of a sales culture to coordinate all facets of sales, marketing, advertising and public relations. The $elling Edge , Inc. provides experience and expertise in coordinating all of these functions enabling an organization to focus specific products on targeted groups and to achieve the highest level of sales success.
online course
instructor led class
learn at home
group study
self directed training
cd based training
DVD video training
printed book
e-book digital book
workshop seminar
train the trainer
computer based learning
discounted pricing
online tutorial
Training available from The $elling Edge, Inc.
Coaching
Telephone (Personal) Coaching
Coaching & Team Development : Our Coaching & Team Development telephone-coaching instruction is designed for managers who oversee the selling process. It includes a two volume Coaching Kit containing the Sales Success Strategies, Getting An Edge and Coaching & Team Development self-directed learning manuals, plus instructions on how to administer this unique reinforcement training. The kit also includes answer keys for the daily quizzes, midterms and final exams with answer keys and forms to be used in your coaching sessions. When the kit is combined with our weekly telephone-coaching sessions, you have a powerful learning tool to help improve the overall success levels of your selling team.
Getting An Edge--Organizing For Sales Success : A key foundation leg supporting sales success is in learning the Personal Management Skills included in our Getting An Edge self-directed learning series and telephone coaching program. Some discussions will center on a daily success planning process designed to help participants achieve higher levels of personal and professional productivity. This training provides a proven selling and organizational system that will help to dramatically increase your overall sales and closing success ratios.
Sales Success Strategies : This presentation and closing skills training is based in our self-directed learning series of the same name and 6 weekly 1/2 hour to 45 minute telephone coachig sessions. The course is guarenteed to give sales and service industry professionals what can only be described as a selling edge.
Sales Success Strategies & Organizing For Sales Success (Combined) : This presentation and closing skills training is based in our self-directed learning series of the same name and 6 weekly 1/2 hour to 45 minute telephone coachig sessions over the first six weeks. A key foundation leg supporting sales success is in learning the Personal Management Skills included in our Getting An Edge self-directed learning series and telephone coaching program. Some discussions will center on a daily success planning process designed to help participants achieve higher levels of personal and professional productivity. This training is guarenteed to give sales and service industry professionals what can only be described as a selling edge.
: Our Coaching & Team Development telephone-coaching instruction is designed for managers who oversee the selling process. It includes a two volume Coaching Kit containing the Sales Success Strategies, Getting An Edge and Coaching & Team Development self-directed learning manuals, plus instructions on how to administer this unique reinforcement training. The kit also includes answer keys for the daily quizzes, midterms and final exams with answer keys and forms to be used in your coaching sessions. When the kit is combined with our weekly telephone-coaching sessions, you have a powerful learning tool to help improve the overall success levels of your selling team.