EthnoConnect

EthnoConnect provides seminars training consulting and coaching on how to sell more products and services to the multicultural market in America. Michael is a marketing guru who is the leading expert in selling to people from diverse cultures. He was a Marketing Director for the State of California a professor of marketing at universities and a producer for the ABC Television Network. Michael has spoken around the world on the subject of selling to multicultural customers for over 14 years. He has been an award-winning salesperson as well as sales manager of both large franchised companies and small independent firms. Michael is the first Asian American to earn the Certified Speaking Professional CSP designation in the history of the National Speakers Association. In the past 15 years some of his 1 000 clients include General Motors the National Association of Realtors Alticor Inc. the National Association of Music Merchants and hundreds of others.

We teach salespeople how to sell more products and services to multicultural customers. Multicultural marketing is not enough to increase sales because if customers are not treated with sensitivity to their culture they still won't buy. We train salespeople and other front-line staff to be culturally competent.
multicultural sales multicultural marketing multicultural customer service

Head Office USA