Prediction Impact |
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Predictive analytics training:
Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn--predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.
Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions. In two days we cover:
* The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
* How to strategically position and tactically deploy predictive analytics and data mining at your company
* How to bridge the prevalent gap between technical understanding and practical use
* How a predictive model works, how it's created and how much revenue it generates
* Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete
No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel.
For more information, visit http://www.predictionimpact.com/predictive-analytics-training.html, or e-mail us at training predictionimpact.com.
Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn--predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.
Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions. In two days we cover:
* The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
* How to strategically position and tactically deploy predictive analytics and data mining at your company
* How to bridge the prevalent gap between technical understanding and practical use
* How a predictive model works, how it's created and how much revenue it generates
* Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete
No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel.
For more information, visit http://www.predictionimpact.com/predictive-analytics-training.html, or e-mail us at training predictionimpact.com.
Prediction Impact is based in San Francisco, CA, USA
Expertise in CRM Analytics and Customer Intelligence
Based in San Francisco, California, Prediction Impact, Inc. has a network of independent consultants and partner firms with expertise over a range of disciplines, including predictive analytics, data mining, customer intelligence, text mining, system integration, and web site design and optimization.
Eric Siegel, Ph.D., President
Eric Siegel is an expert in data mining and predictive analytics, and an award-winning teacher of graduate-level courses in those areas. Eric served as a computer science professor at Columbia University, where he forwarded data mining technology in the realms of machine learning performance optimization, text mining, and data visualization. Eric also co-founded two New York City-based software companies for customer/user profiling and data mining. With data mining, Eric has solved problems in computer security, fraud detection, computational linguistics and information retrieval. He now provides analytics services for marketing and strategy to medium through Fortune 100 companies.
 online course |
 instructor-led class |
 learn at home |
 group study |
 self-directed study |
 cd-based training |
 DVD video training |
 printed book |
 e-book digital book |
 workshop seminar |
 train the trainer |
 computer-based learning |
 discount pricing |
 online tutorial |
Analytics + Business Expertise = Actionable Predictions for Each Customer
: Predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. Naturally, per-customer predictions are key to allocating marketing and sales resources. For example, by predicting which product features each customer will respond to, you can target each customer accordingly.
However, per-customer prediction can't work without a healthy injection of your business expertise. more...
Predictive Analytics with Data Mining: How It Works
: Although you've probably heard many times that predictive analytics will optimize your marketing campaigns, it's hard to envision, in more concrete terms, what it will do. This makes it tough to select and direct analytics technology. How can you get a handle on its functional value for marketing, sales and product directions without necessarily becoming an expert?
The answer is, in order to know precisely how predictive analytics may benefit current marketing operations, you do need to learn a few specifics about how it works. This short article covers just enough of the inside mechanics to eliminate predictive analytics' "voodoo" status. Here you will learn what a more...
Predictive Analytics Training
Predictive Analytics for Business Marketing and Web 2011
: Predictive Analytics for Business, Marketing and Web 2011
Oct 27-28, 2011 in San Francisco, CA
A two-day intensive seminar brought to you by Prediction Impact, Inc. For more information go to http://www. businessprediction. com.
98% of attendees Oct-2008 to May-2010 rated the instructor Excellent or Very Good.
"At Intuit we're already using data as an asset more...
Predictive Analytics for Business Marketing and Web 2011 San Francisco
: Predictive Analytics for Business, Marketing and Web 2011
April 14-15, 2011 (NYC), and Oct 27-28, 2011 (San Francisco)
A two-day intensive seminar brought to you by Prediction Impact, Inc. For more information go to http://www. businessprediction. com.
98% of attendees Oct-2008 to May-2010 rated the instructor Excellent or Very Good.
"At Intuit we're already using data as more...
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