Ziad S. Abbasi
We can deliver the following training courses in Arabic and/or English:
Marketing
1- Marketing for SMEs: A customized training course for small business
owners, and SMEs (Small and Medium Enterprises). This course is a
tailor-made one, helps entrepreneurs to enhance their businesses with a
minimum cost or even zero cost.
2- International Marketing: Globalization is a fact, we have to face it
and live with it. To enter and penetrate new markets, exporters should
have certain skills to compete with local and foreign suppliers. Each
element of the marketing mix should be moderated to be internationally
effective and practical.
3- Marketing Research: One of the tools to minimize the risk and
maximize the benefits. The cost of ignoring one market is much less than
the cost of the failure in penetrating or selling in this particular
market. Preparing and executing marketing researches could be carried
out in different forms and formats. Common techniques are known to
enrich the market study and facilitate taking right decisions.
Export Management
4- Export Skills and Techniques: Export process requires understanding
of the international trade rules and regulations. The information and
communication revolution makes the challenge higher and more exciting.
5- Export to Europe and the USA: Although Europe is economically united,
but different variables are applicable when exporting to Europe, still
UK is left-sided when it comes to traffic, many other issues are to be
highlighted prior exporting to EU, mainly CE Marking, standards, taste,
consumer behavior, language barrier and many other topics.
The USA market is the most diversified and sophisticated one. Food and
drug products should follow certain procedures to enter the market. Many
information and data sources are available; the exporter should choose
the most reliable and convenient resources.
6- Arab Free Trade Agreement (AFTA): Many Jordanian exporters are not
familiar with this agreement; forms should be submitted to the customs
authorities complying with AFTA rules. Origin of goods (accumulated) is
calculated precisely to avoid discrepancies. Terms of shipping are also
vital keys of success.
7- Export Guide (Step by Step towards Success)
A comprehensive toolkit, it helps beginners and exporters to minimize
the risk and maximize the benefits of exporting. This kit will enable
exports to refresh their knowledge and gain more skills to achieve
successful exports.
Management / Soft Skills
8- Time Management
Time is a major element of production and productivity. It is not easy
to define the time, but is manageable and controllable. List of
priorities and other techniques will lead to better management of time.
9- Donor Programs Supporting Jordanian Industrial Sectors: Despite of
the governmental efforts to merge certain donor programs and include
them under limited umbrellas, but each program has its own conditions
and requirements.
10- Public Presentation Skills: Presentations aiming to promote
businesses and products are considered as a twin tool, leading to
success or failure, there is no third option. Well prepared one,
considering all elements of good practice will enlarge the outcome.
11- The Japanese Lessons: Kaizen: Theory and Application. Japan is a
leading industrial country, this happened when creators and pioneers set
applicable theories for humans to increase productivity and strengthen
the human relationships.
12- Conflict Management: Conflicts happen every day and every hour, we
have to deal with it, know what is useful and when it becomes critical.
Major forces and motivations are behind the reasons of creating
conflicts, but managers are there to find solutions and minimize the
damage.
Ziad S. Abbasi is based in Amman, Amman,
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