Social Media - Academy

The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultant to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and support the continuous learning process as well as monitor ongoing changes in the field. The main course is the institute s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering. The Social Media Academy is based in Palo Alto, California. All classes are help online to allow location independent education. --------------------------------------------------------------- Leadership Class: Next Class Starting May 5th. 8 weeks online session, twice a week - 32 units Graduation as "Certified Social Media Consultant" The Leadership Class education program includes: * - How will businesses compete for mind share by 2012 * - Understanding the socio economic landscape of social media * - Creating and crafting a social Media strategy * - The changing face of marketing & PR in the Social Media age * - The new sales organization (from behavior to execution) * - Social media in logistics and procurement departments * - Product development, co-creation and the new integrated world of support * - Evolution from "Human Resources" to "Human Talent Management" * - Social Media team building, organizational structures, reporting lines * - Brand development through market reflection * - The social media presence, tools and places & spaces * - Reporting and analytics. Asking the right questions * - Building a sustainable social media culture & presence * - Methodologies for Social media assessments and vulnerability analysis * - Leadership The Social Media Academy education provides methodologies, models and frameworks as well as practice exercises to strategically engage in social media. The corporate objective should be to creating a better business experience and a mutually beneficial relationship between brand teams and its business ecosystem. See other classes and more details at http://xeeurl. com/ A0456

Head Office All classes are online Palo Alto CA USA