Paragon Media Inc
Paragon Media Inc. is a media training company that offers a full range of media/ marketing training and consulting services for those in advertising.
Paragon's training programs have sharpened the skills of a broad range of participants from the most junior to top management. Graduates of our programs bring a higher degree of knowledge, sophistication and creativity to their jobs. We are proud that our efforts have aided in the success of our participants companies. We offer many different programs including:
- Media buying/ planning seminars
- Recorded and live webinars for anyone involved in the advertising process
- Media department training for ad agencies and buying services
- Ad sales training for the media
- Seminars for sales conferences & organizations
Paragon Media Inc is based in Glen Ridge, NJ, USA
Media Planning and Buying
: Our Media Planning & Buying program consists of the following modules, each a half-day in length:
Module #1 - Terms & Concepts
Module #2 - Media Profiles (TV, the Internet, Radio, Magazines, Newspapers, Out-of-home)
Module #3 - Plan Development/ Media Selection
Module #4 - Media Buying
Module #5 - Internet Media Planning & Buying 101
Module #6 - Internet Media Planning & Buying 201
