ivantage Limited |
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The seminars are hands-on courses where attendees use their own Google account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.
ivantage Limited is based in London, Greater London, United Kingdom
Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt's biography on our team page. Matt is a Google Analytics Seminar Leader.
Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it.
Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it.
 online course |
 instructor-led class |
 learn at home |
 group study |
 self-directed study |
 cd-based training |
 DVD video training |
 printed book |
 e-book digital book |
 workshop seminar |
 train the trainer |
 computer-based learning |
 discount pricing |
 online tutorial |
Google AdWords 101 Introduction to Paid Search Management
: Google AdWords 101: Introduction to Paid Search Management, is a one day course aimed at online marketers, web executives, webmasters, agency account managers/ directors, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.
After successful completion students will be able to plan, set-up, manage and optimise, following industry best practice, basic Google AdWords campaigns for themselves and/ or on behalf of clients.
Google AdWords 201 Building Profitable Paid Search Campaigns
: Google AdWords 201: Building Profitable Paid Search Campaigns, is aimed at an audience similar to that of the AdWords 101 course, but is for those who require a deeper appreciation of Google AdWordsa ™ many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.
After successful completion, students will be able to manage, optimise and develop sophisticated Google AdWords campaigns for themselves more...
Google Analytics
Google Analytics 101 Introduction and User Training
: Google Analytics 101: Introduction and User Training, is a one day course aimed at people with responsibilities in the areas of sales, marketing, content, business analysis and web development who need to understand Google Analyticsa ™ reports, interact with Google Analytics and improve the way they go on to use the information presented
After successful completion, students will be able to understand how Google Analytics can be more...
Google Analytics 201 Advanced Analysis and Measurement
: Google Analytics 201: Advanced Analysis and Measurement is a one day course aimed at those with responsibilities in the areas of sales, marketing, content, business analysis and web development who need to take their understanding of Google Analytics to the next level, including data cleansing, best practice analysis and taking actions based on Google Analyticsa ™ reports.
After successful completion, students will be able to understand how Google Analytics can be used to improve website performance
Google Analytics 301 Advanced Tracking and Technical Implementations
: Google Analytics 301: Advanced Tracking and Technical Implementations, is a one day course aimed at those with responsibility for managing the deployment and/ or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analyticsa ™ advanced tracking capabilities and common implementation practices in simple and complex environments.
more...
Google Website Optimizer
Google Website Optimizer 101 Introduction to Landing Page Optimization
: Google Website Optimizer 101: Introduction to Landing Page Optimization, is a one day course aimed at marketers with website performance responsibilities who intend to start running Google Website Optimizer experiments to improve the visitor-to-goal conversion rate by means of testing alternative content and accurately comparing outcomes.
After successful completion, students will be able to plan and conduct tests on alternative versions and layouts of landing pages using the Google Website Optimizer.
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- C asked: Hello, Do you offer a course on November th? What would be the price and the group size? If no course is available is it possible to get personal consultancy? Regards about Google Analytics 101 Introduction and User Training
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