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Best Buy Supports New Line of Business and World-Class Sales Force

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Best Buy Supports New Line of Business and World-Class Sales Force Best Buy for Business, an expanding unit of Best Buy Company, has more than 1,000 consultants who sell, implement, and support solutions for small-business customers. Saddled with a home-grown business-management tool originally designed for Best Buy's retail business, the growing business unit sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM. It rolled out Microsoft CRM to more than 150 consultants in the field and has plans to extend this to its entire team of consultants. Today, the company has a robust solution that supports its complex sales cycle and integrates easily with the business tools employees use every day.
This Case Study is published by Microsoft Corporation
 
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