Fundamentally Changing How Products are Presented at Tradeshows
Learn how
Network specialist,
Ciena Corporation, won
Globalcomm Best in
Show Award.
The
Challenge: To convey product features and benefits in a compelling way that converts marketing communication into sales transactions — without having the physical product present.
The
Solution: The Kaon v-OSKŪ
The
Results:Globalcomm (NXTcomm) Best in Show WinnerEliminated the need for physical products at tradeshows85% reduction in recurring product shipping costs per yearRecouped over 800 hours of onsite product assembly and labor costs per yearDecreased travel expenses and support staff at eventsRealized ROI within months of implementationRepurposing 3D models for training, field sales and certification
This Case Study is published by Kaon Interactive
