Common Short Codes: The Time Is Now for Mobile Marketing

Common Short Codes: The Time Is Now for Mobile Marketing IDC's perspective on the future of mobile marketing and how to reach over 270 million consumers using short codes... In the recently released IDC White Paper sponsored by NeuStar, “Common Short Codes: The Time Is Now For Mobile Marketing & Outreach,” IDC highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code – to their marketing mix. For any brand or enterprise this translates into “one common short code, one call to action” to reach over 270M mobile customers.

Common Short Codes: The Time Is Now for Mobile Marketing is published by Neustar, these other resources are also available from Neustar:

• The Short Code Marketing Opportunity

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