Purple Cow - Free Book Summary

Purple Cow - Free Book Summary This summary describes the process of throwing out your old and tired thought patterns, and opening yourself up to creating something truly remarkable and visible, the way a purple cow is in a field of brown cows. Jingles, slogans and pretty ads aren't good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today's cluttered markets. You'll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.

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• 10 Steps to a Successful CRM Implementation
• 12 SEO Campaign Killers
• 42 Rules of Cold Calling Executives
• 8 Surefire Strategies for Monetizing Your B2B Website
• A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs
• Adopting Sales Force Automation Solution Tip Sheet
• Attracting Leads with White Papers
• Audience Development
• B2B Sales Lead Success Checklist
• Battle Plan: Multilateral Online Marketing (MOM)
• Best Buy Supports New Line of Business and World-Class Sales Force
• Best Practices in the Call Center: A Customer Touch-Point Methodology
• Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant
• BtoB Magazine
• Business Publication Connections, 2007 Business & Technology Marketer's Guide
• Business Publication Connections, 2007 Business Services Marketer's Guide
• Business Publication Connections, 2007 Construction & Manufacturing Marketer's Guide
• Business Strategy: CRM Total Cost of Ownership
• Catalog Success
• Choosing the Best CRM for Your Organization
• Circulation Management
• Common Short Codes: The Time Is Now for Mobile Marketing
• CRM Magazine
• CRM Without Compromise: A Strategy for Profitable Growth
• CRM: On-Demand or On-Site? Choose the Right Deployment Option
• Direct
• Event Marketer
• Fishing for Leads with White Papers: Where to Drop Your White Paper Line
• Fundamentally Changing How Products are Presented at Tradeshows
• Hidden in Plain Sight - How to Find and Execute Your Company's Next Big Growth Strategy
• Hitting Your Numbers: Creating Excellence with Commercial Open Source CRM
• Hosted CRM Buyer's Guide: Choose the Right Solution for Your Business
• Hosted CRM Comparison Guide
• Hosted CRM System Comparison Guide
• How to Boost Your Company's Sales with Marketing
• How To Choose An Email Marketing Vendor
• How to Deal with Upset Customers in the Call Center
• I'm on LinkedIn--Now What???
• iMedia Connection
• Inside CRM's SFA Buyer's Guide
• Inspire Newsletter: Monthly Blog Series for Savvy B2B Marketers
• It's All About the Salesperson: Taking Advantage of Web 2.0
• Lead Generation Tactics: A Recipe for Success
• Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
• Marketing to the Masses with SugarCRM
• Media & Marketing
• Microsoft CRM 3.0 Upgrading Best Practices
• Microsoft Dynamics™ CRM 3.0 Professional
• Mortgage Originator®
• New Challenges in Managing Advertising Revenue
• Newspaper Connections, 2007 National Advertising Guide
• O'Dwyer's PR Report
• Offshoring Secrets: Building and Running a Successful India Operation
• On-Premise CRM Comparison Guide
• Optimizing Sales Performance Management through Data Integration and Analytics
• Perfect Order, Happy Customer: Managing the Order-to-Delivery Cycle
• Product Evaluation CRM: SugarCRM by Independent Analyst Firm, Info-Tech Research
• Replacing your Web Content Management System
• Running a Business on Commercial Open Source Software
• Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
• Sales Force Automation Comparison Guide
• Search Engine Optimization and Pay-Per-Click: A Holistic Approach
• Select & Connect: Strategies for Targeted Acquisition and Retention
• Seven Tips for Profiting from Lean Times with CRM
• Social Media Marketing: 12 Essential Tips for Success
• Software as a Service Dramatically Improves CRM Success
• SRDS Consumer Magazine Connections 2008 Advertising Guide
• Successful Promotions
• Surviving and Thriving in the Customer-Driven Age
• Target Marketing
• The CMO's Strategic Agenda Benchmark Report
• The Dawn of a New Industry - Internet Video Production and Marketing
• The Long Tail - Why the Future of Business is Selling Less of More
• The ROI on Social Media Marketing: Why It Pays to Drive Word of Mouth
• The Short Code Marketing Opportunity
• The Wisdom of Crowds - Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and
• Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution
• What is Your Recession Sales Strategy?