Software as a Service Dramatically Improves CRM Success

Software as a Service Dramatically Improves CRM Success Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Although many traditional premises-based Customer Relationship Management (CRM) applications promise a significant improvement and increase in sales effectiveness, in reality their strength is only in empowering management with a holistic view of the sales process. This has led companies to replace them with newer on-demand, Software-as-a-Service (SaaS) applications, but even that isn't enough. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue. Written by Yankee Group Research, Inc., Sponsored by Oracle Corporation

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