The Long Tail - Why the Future of Business is Selling Less of More

The Long Tail - Why the Future of Business is Selling Less of More Know in 10 minutes what it takes others hours, and keep up with the latest trends in your industry. In this summary you will learn:What the "Long Tail" is and what it means to your businessHow to recognize and use the difference between out-dated, hit-oriented business models and modern long-tail business realities How to tailor your pricing, product line and marketing pitch to reach niche consumersWhy your business needs online buzzWhy you should read The Long Tail: Does the modern world of online markets make you feel like Rip Van Winkle, who awoke from a 20-year nap to find a changed society? Author Chris Anderson has your wake-up call. With hard facts, charts and numbers, plus futuristic insights, Anderson decodes the mysteries of online marketing, Internet-based commerce and other New Age economic realities. His calculations, public feedback and extensive research offer more than just statistics for the sake of proving his point: Online retailing has a long reach into niche markets. This gives its products longevity that stores with finite shelf space can’t match, no matter how much steam they get from short-lived, blockbuster products. Anderson credibly explains the decline in box office sales and the rise of niche companies such as Netflix and iTunes. Despite a few redundancies (he believes in thorough explanations), keep on reading. You won’t mind; the text is a pleasure, written with wit, style and expertise. getAbstract recommends it to Luddites, old school business operators, anyone in entertainment or retail, and New Age Internet-based marketers (although you probably already know just how long this tail can be).

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