Serebra Learning Corporation
e-Business Part 6: Working with Employees This course covers establishing acceptable use policies email etiquette company-employee communication and employee-employee communication. Finally it needs to cover guidelines for building the Intranet and establishing document sharing. more...
e-Business Part 4: Securing Your Infrastructure The fourth course in the e-Business curriculum examines the security risks and requirements of an e-Business environment e.g. viruses and hoaxes etc. It covers the inherent lack of Internet security and goes on to cover creating security strategies and policies. It also covers security schemas and tools. It also explains the role of cryptology and cryptographic tools. It introduces client and server side security. more...
e-Business Part 3: Choosing Tools and Technologies The third course in the e-Business curriculum focuses on the tools languages and technologies that help drive the e-Business infrastructure. It also covers the strengths and weaknesses of each tool language and technology. It also covers higher-level software and hardware choices such as web browsers web servers web application servers and web enabled databases. more...
e-Business Part 2: Building the Infrastructure The second course in the e-Business curriculum focuses on technical infrastructure needed to support an e-Business initiative. It focuses on the sub-application level examining network and protocol options and requirements. It introduces some of the major players in the market and business drivers that could affect an organization's choices. more...
Control-T This course provides a detailed introduction to the Control-T product and how it is used to manage removable media. The student is led through an introduction of the Control-T components and facilities. Each component that is involved in the operation of the tape management system is reviewed in detail. Practical examples are provided throughout the course. more...
mySAP com - Overview The Computer Based Training course ( CBT) mySAP.com Overview aims to provide all employees of your company an introduction to SAP s answer to e-business, and the possibilities that mySAP.com offers. Trainees will be shown why mySAP.com was developed and the key components it contains. Furthermore, it shows how application hosting can be controlled throughout the system's entire life cycle, describes the different types of hosting available, and presents various business applications supported by mySAP.com. This courses targets employees who need to learn how to use the R/3 System , and members of project teams (organizational and conceptual phases). more...
Account Ability Series: Conclusion The bottom line is recorded annually in an organisation's financial statements. But is it what it seems? Managers who understand how to read a set of accounts and are able to interpret what the accounts say about an organisation's profitability, liquidity and growth can gain a valuable insight into the real performance of their competitors, customers and suppliers. Account Ability takes you through a structured 7 step approach developed by PricewaterhouseCoopers that helps you analyse the vital information contained in financial statements. Set in the context of a detective thriller featuring private eye, Philip Maclow, the drama helps you make links between numbers on a page and what really goes on in a business. more...
Account Abiltiy Series: Finance The bottom line is recorded annually in an organisation's financial statements. But is it what it seems? Managers who understand how to read a set of accounts and are able to interpret what the accounts say about an organisation's profitability, liquidity and growth can gain a valuable insight into the real performance of their competitors, customers and suppliers. Account Ability takes you through a structured 7 step approach developed by PricewaterhouseCoopers that helps you analyse the vital information contained in financial statements. Set in the context of a detective thriller featuring private eye, Philip Maclow, the drama helps you make links between numbers on a page and what really goes on in a business. more...
Account Ability Series: Investment The bottom line is recorded annually in an organisation's financial statements. But is it what it seems? Managers who understand how to read a set of accounts and are able to interpret what the accounts say about an organisation's profitability, liquidity and growth can gain a valuable insight into the real performance of their competitors, customers and suppliers. Account Ability takes you through a structured 7 step approach developed by PricewaterhouseCoopers that helps you analyse the vital information contained in financial statements. Set in the context of a detective thriller featuring private eye, Philip Maclow, the drama helps you make links between numbers on a page and what really goes on in a business. more...
Account Abiity Series: Liquidity The bottom line is recorded annually in an organisation's financial statements. But is it what it seems? Managers who understand how to read a set of accounts and are able to interpret what the accounts say about an organisation's profitability, liquidity and growth can gain a valuable insight into the real performance of their competitors, customers and suppliers. Account Ability takes you through a structured 7 step approach developed by PricewaterhouseCoopers that helps you analyse the vital information contained in financial statements. Set in the context of a detective thriller featuring private eye, Philip Maclow, the drama helps you make links between numbers on a page and what really goes on in a business. more...
Account Ability Series: Profitability The bottom line is recorded annually in an organisation's financial statements. But is it what it seems? Managers who understand how to read a set of accounts and are able to interpret what the accounts say about an organisation's profitability, liquidity and growth can gain a valuable insight into the real performance of their competitors, customers and suppliers. Account Ability takes you through a structured 7 step approach developed by PricewaterhouseCoopers that helps you analyse the vital information contained in financial statements. Set in the context of a detective thriller featuring private eye, Philip Maclow, the drama helps you make links between numbers on a page and what really goes on in a business. more...
Account Ability Series: Growth The bottom line is recorded annually in an organisation's financial statements. But is it what it seems? Managers who understand how to read a set of accounts and are able to interpret what the accounts say about an organisation's profitability, liquidity and growth can gain a valuable insight into the real performance of their competitors, customers and suppliers. Account Ability takes you through a structured 7 step approach developed by PricewaterhouseCoopers that helps you analyse the vital information contained in financial statements. Set in the context of a detective thriller featuring private eye, Philip Maclow, the drama helps you make links between numbers on a page and what really goes on in a business. more...
Account Ability Series: Main Features The bottom line is recorded annually in an organisation's financial statements. But is it what it seems? Managers who understand how to read a set of accounts and are able to interpret what the accounts say about an organisation's profitability, liquidity and growth can gain a valuable insight into the real performance of their competitors, customers and suppliers. Account Ability takes you through a structured 7 step approach developed by PricewaterhouseCoopers that helps you analyse the vital information contained in financial statements. Set in the context of a detective thriller featuring private eye, Philip Maclow, the drama helps you make links between numbers on a page and what really goes on in a business. more...
Personal Effectiveness - Teamworking: Making Decisions as a Team Where people are working together, two plus two can equal more than four. People can achieve more than they would on their own as part of a cohesive and effective team, capitalising on each other's skills, experience and strengths. But working together isn't always sweetness and light. This course will show you the steps in an effective decision-making process and the benefits to the team of using a competent process. You can explore several tools used in decision-making and investigate which tool is most appropriate in different situations. You can consider how your team makes decisions and look at other methods used in decision-making. more...
Personal Effectiveness - Teamworking: Handling Difficult Team Members Where people are working together, two plus two can equal more than four. People can achieve more than they would on their own as part of a cohesive and effective team, capitalising on each other's skills, experience and strengths. But working together isn't always sweetness and light. This course will show you how to take power by taking action and gain control in difficult situations. You can explore typical characters and look at strategies to put yourself in charge when dealing with any of these difficult people in your team. You can also consider your own behaviour and how to ensure respect and good team communication. more...
Personal Effectiveness - Teamworking: Creating a Collaborative Team Environment Where people are working together, two plus two can equal more than four. People can achieve more than they would on their own as part of a cohesive and effective team, capitalising on each other's skills, experience and strengths. But working together isn't always sweetness and light. This course will show you what good team communication means and how you can create a team environment that's collaborative, co-operative and successful. You will explore factors that prevent a team from communicating and examine which of these occur in your own team. You will investigate personal strategies for overcoming barriers to communication and 6 key barriers that affect overall team communication. more...
Personal Effectiveness - Teamworking: Resolving Conflict within a Team Where people are working together, two plus two can equal more than four. People can achieve more than they would on their own as part of a cohesive and effective team, capitalising on each other's skills, experience and strengths. But working together isn't always sweetness and light. This course investigates whether conflicts are inevitable or avoidable and common causes of conflict. You will discover tactics for addressing and resolving conflicts in a positive and sensitive way. You can also examine strategies for confronting a team-mate and appropriate conflict management strategies for different situations. more...
Personal Effectiveness - Teamworking: Undertsanding Team Roles Where people are working together, two plus two can equal more than four. People can achieve more than they would on their own as part of a cohesive and effective team, capitalising on each other's skills, experience and strengths. But working together isn't always sweetness and light. This course will help you gain an insight into the typical roles that you and other team members adopt. You'll look at the factors that affect these roles including the influence of task and feelings approaches. You'll learn how to refine yourself as a team player and stretch yourself into new roles. This course also offers guidelines and questioning strategies for when recruiting which will ensure the result is a strong team of complementary characters more...
Personal Effectiveness - Teamworking: Defining Responsibilities in a Team Where people are working together, two plus two can equal more than four. People can achieve more than they would on their own as part of a cohesive and effective team, capitalising on each other's skills, experience and strengths. But working together isn't always sweetness and light. Whether a team is in its early stages of development it is particularly important for everyone to gain a full understanding of what their responsibilities are. This course will show you how to establish what your responsibilities are, as an individual and as a team member and how knowing this will enable you and your team to achieve high performance together. You will see ways to assign responsibilities, how to gain responsibility for the things you want and when to take on more. You will also learn the more...
Personal Effectiveness - Teamworking: Defining a Team's Direction Where people are working together, two plus two can equal more than four. People can achieve more than they would on their own as part of a cohesive and effective team, capitalising on each other's skills, experience and strengths. But working together isn't always sweetness and light. Whether a team is in its early stages of growth or in need of some refocusing on a project, it is essential that all team members understand the team's purpose and task. This course will show you why a team needs a charter, defining their goals, mission and direction. You will see how to help formulate a powerful team mission and how to make a positive contribution to the chartering process. You will also investigate how to decide on appropriate working principles and the setting of SMART goals. more...
Assertivness Skills Series: What is Assertiveness The ability to communicate clearly is an essential business skill. People produce their best work when they communicate openly, honestly and with respect. But when stressful situations arise, even the best communicator may behave like a steamroller or a snivelling wreck. Assertiveness can enhance the communication skills that lead to peak performance; aggression can give way to healthy, co-operative Teamworking; high self-esteem and high levels of achievement can replace passive behaviour. This course introduces various definitions of assertiveness and gives examples of using assertiveness to counter passive and aggressive behaviour. It will help you identify the benefits of assertiveness and gives you practice at identifying and analysing different types of behaviour. more...
Assertivness Skills Series: Aggressive and Passive Behaviour The ability to communicate clearly is an essential business skill. People produce their best work when they communicate openly, honestly and with respect. But when stressful situations arise, even the best communicator may behave like a steamroller or a snivelling wreck. Assertiveness can enhance the communication skills that lead to peak performance; aggression can give way to healthy, co-operative Teamworking; high self-esteem and high levels of achievement can replace passive behaviour. more...
Recruitment & Selection Series: Interview Practice If you are judged on the success of your team, it's in your interest to hire the best people for the job. But when you're interviewing eager candidates, how do you know if the person who seems so ideal will actually deliver? Structuring interview questions effectively is a valuable skill to acquire, if you want to gain the most out of an interview. One method of doing this is with the " Question Cycle", a method of structuring questions that draws out information about a candidate's past performance. more...
Recruitment & Selection Series: Opening the Interview When a candidate comes for an interview, they are probably nervous, even a bit intimidated. If you want to get the environment right for a successful interview, you need to make them feel welcome and relaxed from the moment they step in the door. Candidates will perform better if put at ease, and they will leave with a positive attitude towards your company if they are treated well. more...
Recruitment & Selection Series: Dealing with Applications If you are judged on the success of your team, it's in your interest to hire the best people for the job. But when you're sifting through those promising job applications, how do you know if the person who seems so ideal will actually deliver? Sifting through applications can be a daunting task. However many you have, deciding which candidates to accept and which to reject is often a problem. But if you don't screen them in a methodical way, you risk losing candidates who belong on your short-list. more...
Recruitment & Selection Series: Advertising the Post If you are judged on the success of your team, it's in your interest to hire the best people for the job. Producing an attractive and effective job advertisement is a very important part of the recruitment process. Once you have established your key recruitment criteria, you can design a job advertisement that will encourage people to apply who meet those criteria. more...
Recruitment & Selection Series: Rating Canditates to a Set Standard If you are judged on the success of your team, it's in your interest to hire the best people for the job. Unfortunately, recruitment decisions are often based on gut feelings and irrelevant details instead of hard evidence of suitability for the job; but employing someone who is not ideally suited can be an expensive mistake. Deciding who actually gets the job is rarely an easy choice. Candidates will be better in some areas, and weaker in others. Even if you've decided exactly what skills and abilities you need from the candidate, you still need some objective way of deciding who best meets your needs. This course will show you how to set performance standards by which you can rate candidates objectively, how to rate each candidate against the recruitment criteria and how to ensure that more...
Recruitment & Selection Series: Recruitment Criteria If you are judged on the success of your team, it's in your interest to hire the best people for the job. Unfortunately, recruitment decisions are often based on gut feelings and irrelevant details instead of hard evidence of suitability for the job. After all, it's only natural to have your own personal opinions about what makes an ideal candidate. But employing someone who is not ideally suited can be an expensive mistake. Failure to accurately identify what you are looking for is one of the main reasons for making the wrong recruitment decision. In this course you can examine what recruitment criteria are, how to set and use them, the benefits of using them... and the costs if you don't. more...
Telecommunications Technology Overview In this course students will learn the basic information that a user with no background in telecommunications needs as an introduction to telecommunications technology. Additionally this course will cover networks switching transmission media and data transmission (emphasizing the Internet). more...
Apply the Theory: The Ford Motor Company Case Study Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. In this course you can explore how operations theory stands up in practice by examining the operations function of the Ford Motor Company at Dagenham, Essex. Through interviews with key operations managers you can explore planning and control, Inventory, Quality, process choice, Performance objectives and Operations strategy at the Dagenham more...
Royce Hotel Case Study 6: Bringing it Together Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. In this course you can consolidate your understanding of operations management by applying your knowledge to some forward planning for the operations function of the fictitious case study company, the Royce Hotel. more...
Royce Hotel Case Study 5: Process Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. This course examines 5 different types of process that a business operation can adopt: what each involves and the type of operation it's suitable for. It also explores the technique of profiling and, specifically, how to use it to determine the most suitable choice of process for a business. You can apply your learning to the fictitious more...
Royce Hotel Case Study 4: Quality Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. This course examines the critical area of Inventory management. It explores why businesses hold inventory and the conflicting pressures influencing how much or how little it holds. It also examines how the level of inventory changes according to which type of operations process the business employs. You can apply your learning to the more...
Royce Hotel Case Study 3: Inventory Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. This course examines the critical area of Inventory management. It explores why businesses hold inventory and the conflicting pressures influencing how much or how little it holds. It also examines how the level of inventory changes according to which type of operations process the business employs. You can apply your learning to the more...
Royce Hotel Case Study 2: Planning and Control Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. more...
Royce Hotel Case Study 1: Understanding the Business Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. The first stage in getting to grips with how an operation works is to understand the business you're dealing with. In this course you can take a hands-on approach to understanding operations management by examining the practical day-to-day problems facing a fictitious business, the Royce Hotel. Through the case study you will examine the more...
Babcock and Wilcox Case Study: Operations Overview Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one of the most challenging of all of the corporate functions. more...
Apply the 4 Phase Process: First Pacific Case Study Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines how the theories and principles of strategic analysis stand up to real world events using a case study company First Pacific. You can ask various questions to the managers of this real-life investment and management company based in Hong Kong with a turnover in excess of $3 billion a year. By asking the right questions, you will be able to successfully answer questions about the strategies First Pacific follows and complete a SWOT more...
Implementation Question Bank Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...
Windmaster Case Study 7: Strategy Implementation Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines the issues involved in implementing a strategy and its complex and iterative nature. You will see the effect of implementation on activities and resources at a corporate and business unit level and how value chain analysis is a good place to start when considering resource allocation. You can explore how organisational structure can influence the effectiveness of a strategy and the factors that should be taken into account. You can more...
Choice Question Bank Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...
Windmaster Case Study 6: Evaluating Strategic Options Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines evaluation and selection, the final critical steps of strategic choice. You will investigate a framework for making choices and the importance of tempering this with judgement. You can analyse 3 types of criteria to apply to the options, suitability, feasibility and acceptability. Finally you can pull together your knowledge so far to evaluate the strategic options available to the case study company, Windmaster, and make your more...
Windmaster Case Study 5: Identifying Strategic Options Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course takes you onto the second stage of strategic planning, choice, and shows you how to identify the various elements that make up this process. You will examine Porter's 3 generic strategies as a concept for identifying the basis on which business competes. You will explore various directions for growth, using Ansoff's matrix as a starting point, and 3 main ways to achieve this development. Finally you can pull together your knowledge so far to more...
Analysis Question Bank Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...
Windmaster Case Study 4: Portfolio Analysis Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course introduces you to portfolio analysis as means of reviewing an organisation's range of products. You will discover techniques for analysing products including the market attractiveness model and the Boston Consulting Group growth share matrix which defines a product as a rising star, cash cow, dog or problem child. Finally you can pull together your knowledge so far to analyse the effects of different factors on the position of Windmaster's more...
Windmaster Case Study 3: Company Analysis Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course introduces you to company analysis and explains its aim of assessing how well a business is performing and where it could improve. You can examine 3 generic strategies for competition, Cost Leadership, Differentiation and Focus. You can explore different tools for company analysis, including company overview, value chain analysis, comparative analysis and financial analysis. Finally you can pull together your knowledge so far to produce a SWOT more...
Windmaster Case Study 2: Industry Analysis Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines the role analysis plays in strategic planning and introduces you to industry analysis. You will see how to fit the results of industry analysis into your strategic plan. You can explore different tools for industry analysis, including business system analysis, surplus chain analysis, strategic group analysis and PEST analysis. You can familiarise yourself with Porter's 5 force model and see how this analysis determines the shape of more...
Windmaster Case Study 1: The 3 Phases of Strategic Planning Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...
Apply the 4 Stage Process: Carvival Cruise Lines Case Study From chocolate bars to cocoa futures... From safety campaigns to safety testing...Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first...and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 10: Implementation From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first...and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Stage 3 Question Bank From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first...and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 9: Promotion From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 8: Place From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 7: Price From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 6: Product From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Stage 2 Question Bank From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 5: Marketing Positioning From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 4: Segmentation and Targeting From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 3: Objectives and Strategies From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Stage 1: Question Bank From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 2: Market Analysis From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. more...
Papa's Pizza Case Study 1: The 4 Stages of Marketing From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, marketing touches every individual, whatever their role. No previous experience or knowledge of marketing is assumed. more...
Applying Financial Strategy: The Moore Corporation Case Study In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores how the principles of financial strategy apply in a real life scenario- the Moore Corporation, based in Toronto, Canada. The course covers: How Moore's financial executives use financial strategy to address strategic issues facing the business How Moore applies the principles of financial strategy to the various businesses making up the Moore Corporation How Moore gathers information on customers, products and competitors Pulling more...
Colt and Winchester Case Study 7: Declining Businesses In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the typical financial strategy issues for businesses in the decline phase. The course covers: The financial characteristics of a business in the decline phase The strategic options open to a business in the decline phase The importance of its dividend policy Throughout the course the student can apply their learning to a fictitious case study, Colt & Winchester. Armed with this insight, your thinking, decisions and actions will more...
Colt and Winchester Case Study 6: The Dynamic Growth Option In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the financial issues involved with diversifying and growing through acquisition. The course covers: What the growth strategy of Diversification involves The benefits of growth by acquisition versus organic growth How acquisition creates value for the new owners- and why it sometimes doesn't The benefits of using Earn-outs or Convertibles to fund acquisition purchase Throughout the course students can apply their learning to a more...
Colt and WInchester Case Study 5: Accounting for Customers In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the growth strategies of Product Development and Market Development and the role of customer information in pursuing them. The course covers: What the growth strategies of Product Development and Market Development involve The relevance of Customer Account Profitability to a Product Development strategy The relevance of Direct Product Profitability to a Market development strategy Throughout the course students can apply their more...
Colt and Winchester Case Study 4: Accounting for Competitors In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the relevance of competitor activity to an organisation's ability to grow and develop a competitive advantage. The course covers: The deficiencies of traditional information systems in monitoring competitor activities Identifying who competition are and what strategies they're pursuing Sources of information on competitors What information on competitors should be collected. Throughout the course students can apply their learning more...
Colt and Winchester Case Study 3: Mature Businesses In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the typical financial strategy issues for businesses in the maturity phase. The course covers: The financial characteristics and strategic emphasis of a business in the maturity phase The appropriate financial strategy for a mature business The shift in focus from generating long-term capital growth to providing regular dividends Development of a dividend policy Appropriate sources of finance and business control systems for a more...
Colt and Winchester Case Study 2: Growth Businesses In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the typical financial strategy issues for businesses in the growth phase. The course covers: The financial characteristics and strategic emphasis of a business in the growth phase The appropriate financial strategy for a growth business Appropriate sources of finance, dividend policy and business control systems for a growth business Throughout the course the student can apply their learning to a fictitious case study, Colt & more...
Colt and Winchester Case Study 1: Start-up Businesses In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the typical financial strategy issues for businesses in the start-up phase. The course covers: The financial characteristics of a start-up business The appropriate financial strategy for a start-up business Appropriate sources of finance, dividend policy and business control systems for a start-up business Throughout the course the student can apply their learning to a fictitious case study, Colt & Winchester. Armed with this more...
The Eurocamp Case Study 1: Overview In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores some of the key concepts of financial strategy and applies them to Eurocamp, a UK-based travel company. It will: Provide you with an overview of some of the key concepts required to develop an understanding of an organisation's financial strategy Examine how financial strategy contributes to competitive advantage and overall corporate strategic planning Look at the importance of understanding and distinguishing between financial and more...
INDIVIDUAL Training for PhotoShop 6.0 In this course, learners will be introduced to Photoshop, work with selections, use layers and masks. Additional topics covered include color, painting, and drawing, type, filters, and retouching, and lastly publishing your work. more...
Dealing with Emergancies Working safely has to be everyone's priority, but safe working isn't always a case of common sense. To be really sure you need to develop safety sense. Whatever your job you'll have some responsibility for health and safety. Whether it's simply to report potential hazards or to decide how to avoid a dangerous situation in the first place, the law defines your responsibility. This course will introduce you to fire prevention, advise you on what to do in the event of a fire and take you through fire alarm procedures. It will equip you with knowledge on what to do in an emergency before qualified help arrives Developing safety sense requires investment, but the payoff is the knowledge that you, your team and your customers are safe and sound. more...
Safety in Industry Working safely has to be everyone's priority, but safe working isn't always a case of common sense. To be really sure you need to develop safety sense. Whatever your job you'll have some responsibility for health and safety. Whether it's simply to report potential hazards or to decide how to avoid a dangerous situation in the first place, the law defines your responsibility. This course looks at health risks associated with industrial work, steps you can take to keep yourself in good health, the safety aspects of working in industry and warning signs you may encounter in industry. Developing safety sense requires investment, but the payoff is the knowledge that you, your team and your customers are safe and sound. more...
HP-UX Part 1: Basic Administration The first course in the HP/UX implementation track covers basic user and system administration in the HP/UX environment. It focuses on the common skills that an administrator will perform and how they are handled in this flavor of Unix. more...
UNIX Part 2: Advanced Topics for Users The second course in the UNIX curriculum teaches end users a little about how UNIX works and handles resources. It shows how UNIX can be best used by advanced users in a UNIX-based enterprise. This course can even act as a starting primer for users interested in becoming administrators. more...
UNIX Part 1: User Fundamentals The UNIX Part 1: User Fundamentals course is the first in a series of 10 courses on the UNIX operating system. It describes how to get started with UNIX introducing the Common Desktop Environment ( CDE) and the terminal window. It introduces files directories and printing and operations frequently performed on these. It teaches how to manipulate input and output as well as how to compress and uncompress files. It also introduces the UNIX shell environment shell functionality and text patterns. more...
Keeping Safe at Work Working safely has to be everyone's priority, but safe working isn't always a case of common sense. To be really sure you need to develop safety sense. Whatever your job you'll have some responsibility for health and safety. Whether it's simply to report potential hazards or to decide how to avoid a dangerous situation in the first place, the law defines your responsibility. This course will equip you to use your head more than your physical strength before attempting to move anything heavy. It will discuss the steps you can take to reduce the risk of aggression and how to deal with it if you should find yourself in a threatening situation. Developing safety sense requires investment, but the payoff is the knowledge that you, your team and your customers are safe and sound. more...
Linux Administration Part 2: Hardware and Programming The fourth course in the Linux Essentials series examines some of the specific hardware and multimedia solutions that an administrator might implement. The learner will learn how to add and manage printers, serial devices and additional disk storage for a Linux system. The course also examines how to set up sound, graphics, and video when configuring Linux clients. Finally, this course covers some topics of interest to programmers working in a Linux environment. These include shell scripting, C programming, and X Windows applications. more...
Linux Administration Part 1: Installation and Administration The third course in the Linux Essentials series introduces the learner to basic system administration. It begins by covering Linux system installation, the startup and shutdown processes, and system configuration. The course then teaches learners to install applications and manage users. It also examines system backup from an administrator's perspective. Finally, the course examines system monitoring and optimization. more...
Linux Part 2: Advanced Topics for Users The second course in this Linux Essentials series provides more detailed information about working within the Linux shell environment. This includes customizing the Shell environment and shell functionality. It also covers standard input output and file compression. The course examines data backup processes and procedures. The learner will also learn how to control processes and access remote computers. more...
Linux Part 1: User Fundamentals The first course in the Linux Essentials series provides users with background knowledge about Linux and a solid introduction to typical user tasks using the CLI KDE and Gnome. These tasks include navigating GUI desktops managing files and directories and launching applications. The learner will also discover how to get help and print files in Linux. more...
Linux Technology Overview Part 2: Features for Users This second course in the series provides more detailed information about how to use Linux. It does not build on the first course. It is designed so that someone who already knows what Linux is and just wants to know the basics about how to use it could take only this course. This course teaches the technical features of Linux using the shell system using the X Window system and finding additional Linux resources. It focuses on end user tasks not system administration tasks. more...
Linux Technology Overview Part 1: Technical and Business Considerations This first course in the series provides background knowledge about Linux and explains what factors businesses should consider when determining if they should use it. This course teaches what Linux is its history what it can be used for and the risks and benefits of using it. This course is designed for anyone who wants to learn more about this emerging technology. more...
Investors in People Employees of an organisation looking to become recognised or already recognised as an Investor in People Personnel and Training specialists/consultants needing to understand how the Standard operates Senior managers of organisations considering seeking Investors in People recognition The course puts Investors in People into context with the background information required to understand what the Standard entails. more...
Working in Teams Learn how to be a successful team member The secret of successful teams lies with the team members. This course aims to make YOU a better team member by looking at: How teams work What makes a successful team Why teams struggle Ways to improve a team's performance Throughout the course there will be times where you are asked to STOP TO THINK about your own work situations and there are TIPS for SUCCESS to improve your team performance. more...
Do or Delegate This course is about one of the most fundamental decisions you ever make at work - whether to do a piece of work yourself or delegate it. Delegation is the key to empowerment. This course explores the barriers to effective delegation, the benefits from delegating more, what should be delegated and what shouldn't. It also examines the choice of who you should delegate to. As a result of this course you will want to delegate more. more...
The Assertive Manager Learn how to build productive relationships at work To be successful, you need productive relationships at work. This course will help you understand different types of behaviour, their characteristics and their potential impact on the people you work with. It gives guidance on how to use assertive behaviours to express your ideas, beliefs and feelings and responsive behaviours to find out what others think, believe and feel. It will also help you understand the way aggressive and submissive behaviours operate and gives practical advice on how to deal with them. The course will help you build more productive relationships at work - ones where everyone is committed to achieve their objectives. more...
Putting Customers First Learn why you must care for your customers In today's business environment there's often little to choose between one organisation's products/services and another's. Quality of customer service can be the crucial difference between success and failure. This course will help ensure your customers have POSITIVE feelings about you and your organisation and so build customer loyalty. more...
Managing Yourself Learn how to manage yourself better One aspect of improving performance is to manage yourself better. This course presents a range of techniques for improving your performance at work - and they require no-one else but YOU to make them work. The techniques will enable you to: Take responsibility for your performance at work Develop your expertise in self management techniques and above all Get things done more...
Health and Safety Adopting safe and healthy practices at work makes good business sense. An unsafe, unhealthy work environment is dangerous, unpleasant and unproductive. It is important that employees should be aware that is their duty to: Take reasonable care for the health and safety of themselves and the people who may be affected by what they do and don't do. Comply with health and safety regulations applicable to their work area This course will give you invaluable guidance for developing your understanding of how to prevent accidents, damage and ill health at work. more...
Caring For Your Customers Learn how to establish effective customer relationships If YOU deal with customers either face-to-face or on the phone, you're the point of contact between customers and the organisation! It's your approach to customers that ensures, or denies, their satisfaction and determines whether they come back. The quality of service you provide to your internal customers, like your colleagues or people in other teams, departments etc, is equally important. This course involves ACTIVELY establishing a relationship where customers feel valued, understood and special. This means looking for ways to provide not only a basic service, but to EXCEED what the customer might normally expect. more...
Database Technologies Part 2: Introduction to SQL The second in a two-part series this course will teach students the fundamental skills and knowledge needed to acquire a foundation-level understanding of SQL. Building on the basic relational database skills and knowledge acquired in the first course this course teaches students the essential SQL statements and associated variations needed to perform fundamental data access and manipulation on a relational database. After taking this course students will have a solid foundation in two basic aspects of SQL: Data Definition Language ( DDL - creating databases and tables) and Data Manipulation Language (DML - adding altering and querying data). more...
Database Technologies Part 1: Relational Database Fundamentals The first of a two-part series this course will introduce the learner to the fundamentals of relational databases and relational database design including an in-depth look at data modeling and data design. This course will also cover the evolution of data access and the role that databases and associated enabling technologies play in today's corporate environments. Students should leave this course with a solid foundation in the 'what' and 'why' of relational databases plus an introduction to the 'how' of data modeling and design. more...
SAP R/3 PP: Production Order The course SAP R/3 PP: Production Order Processing provides an understanding of the production order processing within SAP R/3 MRP ( Material Requirement Planning). It takes the learner through a whole production process and focuses on specific subjects of the process within each lesson. The learner will understand the interface between MRP and the production activity control. The course covers an overview of the master data of the production order administration and its display within SAP R/3. The course supplies also an understanding in more depth special possibilities within the production activity control. Production order is completely covered from creation to execution. In addition for capacity planning the course demonstrates various analysis reports and table planning. more...
SAP R/3 PP: Program Planning MP and MRP The Computer Based Training ( CBT) SAP R/3 PP: Production Planning MP and MRP describes the production planning process and explains how it works. Upon completing this course the trainee will be able to describe the various planning strategies and their applicability in different types of industries and identify the integration points with Materials Management Sales & Distribution Financial Accounting and Controlling modules. Furthermore the learner will identify the costing elements and their use in calculating planned costs; define the basic organizational units in Production Planning; define routing operations and work centers and their inter-relationships as well as identify the different points of integration of the Production Planning module within SAP. more...
SAP R/3 PP: Production Planning and SOP The Computer Based Training ( CBT) SAP R/3 PP: Production Planning and SOP describes the production planning process and explains how it works. The learner is introduced to the various planning levels in the R/3 System as well as learning how to plan in the Sales and Operation Planning and Material Requirement Planning levels. Furthermore the trainer will be shown the functions of standard SOP and of flexible planning. more...
SAP R 3 Application Industry Solutions and Case Study This course provides all the employees of your company, who want to learn more about SAP software, or who are planning to work with it, an overview of the structure and system architecture of the R/3 System. It also takes a more in-depth look at SAP itself. This course is intended for employees who need to learn how to use the R/3 System; members of project teams (organizational and conceptual phases). All employees who are interested in learning more about the concepts behind the R/3 System. There are no prerequisites required for this course. more...
SAP R/3 Structure and Operation This course describes the structure of the R/3 System and how it works. The SAP R/3 System explains what SAP R/3 means and describes the kinds of companies in which it can be used as well as the system architecture on which it is based. Additionally it will describe how the trainee will be introduced to R/3 as an integrated system as well as its organizational structure and components. The trainee will also be shown how to customize the R/3 System. more...
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